What I charge as a freelance copywriter

"So, what do you charge?"

The question from prospective clients used to make me squirm with discomfort and mutter the first figure I thought of, desperately wondering if it was too high or too low.  

Thankfully, those days are over.  I now have set rates and I stick to them - although there is some wiggle room if you're a charity or non-profit organisation.  

What do other copywriters do?

If you've been working in your agency for a while, you'll likely know what the average day rate for copywriters is.  ProCopywriters conduct a survey every year and average day rates are covered in that survey.   In 2021, the organisation found that the average day rate was £387.

What do I charge?

Currently, when I take on new clients, my day rate for working with agencies is £400.  On weekends and Scottish holidays, I charge time and a half extra.

I am also able to split this into half days at half the price.  If we run a bit over, any extra hours are charged at my hourly rate of £50.

A standard working day is eight hours from 9am until 5pm.

How do I ask for payment?

Usually, once the work is done or, if I do regular work for you and it's the end of the week, I'll pop you over an invoice.  I include all my bank details and my payment terms, which are strictly 30 days.  After 30 days, interest and debt recovery costs are chargeable in accordance with The Late Payment of Commercial Debts (Interest) Act 1998 as amended and supplemented by Late Payment of Commercial Debts Regulations 2002.

If your agency wishes, I will also fill out a timesheet so you can see exactly when I worked and what took up my time.  I've used loads of systems for this, ranging from complicated to perfectly simple, so I'll work with your agency's protocol and how you prefer me to chronicle the hours worked.

Do I charge travel time and mileage?

Yes, travel time is charged at my usual day rate and mileage is charged at 45p per mile.  Equally, I'm happy to look into options such as trains and planes, but living on an island makes travelling by car a little bit easier.  

I believe having transparent pricing will make things simpler - you'll know straightaway whether I'm within budget or not.  

Want to have a chat about what I can do for your agency?  Fill in the contact form or email me directly at This email address is being protected from spambots. You need JavaScript enabled to view it..

What about non-agency work?

I limit the non-agency work I take on, but assuming I had the capacity to work with an individual or small business owner, I would aim to charge by the project.  This comes with a totally different structure and process.  

I would first hear about your project and decide if it's something I could help out.  I will give you an initial quote, valid for 28 days.  If you decide you want to go ahead, I would then send you a contract outlining my terms and conditions.  50% of the total cost would be payable upfront - before any work takes place.  Included in the price is up to two rounds of edits, and I'd bill for the final amount after you've signed off.

It's very rare, however, that I take on work like this as my main focus is freelancing for agencies.

I hope that's shed some light on my copywriting rates and saves a little of your time!