Web copy for Samsung

Web copy for Samsung

The client: The client: Global marketing communications agency, Wunderman Thompson, on behalf of Samsung The niche: Tech, B2C, web copy, landing page, app, banners, online copy The client: Global marketing communications agency, Wunderman Thompson, on behalf of Samsung The niche: Tech, B2C, web copy, landing page, app, banners, online copy The brief: To create copy for Samsung's monthly Try It, Do It challenge.  The challenge theme was Capture Your Colour and entrants were asked to photograph their favourite colour to be in with a chance to win. The copy needed to work for both Samsung Members and non-members.  Copy needed to be created for: Banners Push notifications A landing page Social media post and story Email copy  The result: On-brand copy was created for Samsung's online and social presence for Samsung's May Try It, Do It competition.   My favourite line from the entire project was "Samsung Members show their true colours."  I love the way it's a recognised phrase and captures exactly what they need to do to enter to the competition.  I may have squealed a little when I came up with that one. The client: Global marketing communications agency, Wunderman Thompson, on behalf of Samsung The niche: Tech, B2C, web copy, landing page, app, banners, online copy The brief: To create copy for Samsung's monthly Try It, Do It challenge.  The challenge theme was Capture Your Colour and entrants were asked to photograph their favourite colour to be in with a chance to win. The copy needed to work for both Samsung Members and non-members.  Copy needed to be created for: Banners Push notifications A landing page Social media post and story Email copy  The result: On-brand copy was created for Samsung's online and social presence for Samsung's May Try It, Do It competition.   The client: Global marketing communications agency, Wunderman Thompson, on behalf of Samsung The niche: Tech, B2C, Web Copy, Landing Page, App Copy, Banners, Online Copy The brief: To create copy for Samsung's monthly Try It, Do It challenge.  The challenge theme was Capture Your Colour and entrants were asked to photograph their favourite colour to be in with a chance to win. The copy needed to work for both Samsung Members and non-members.  Copy needed to be created for: Banners Push notifications A landing page Social media post and story Email copy  The result: On-brand copy was created for Samsung's online and social presence for Samsung's May Try It, Do It competition. The client: Global marketing communications agency, Wunderman Thompson, on behalf of Samsung The niche: Tech, B2C, Web Copy, Landing Page, App Copy, Banners, Online Copy The brief: To create copy for Samsung's monthly Try It, Do It challenge.  The challenge theme was Capture Your Colour and entrants were asked to photograph their favourite colour to be in with a chance to win. The copy needed to work for both Samsung Members and non-members.  Copy needed to be created for: Banners Push notifications A landing page Social media post and story Email copy  The result: On-brand copy was created for Samsung's online and social presence for Samsung's May Try It, Do It competition.  A colourful competition needed a vibrant CTA - "Share your colour" works perfectly! Discover more here. The client: Global marketing communications agency, Wunderman Thompson, on behalf of Samsung The niche: Tech, B2C, Web Copy, Landing Page, App Copy, Banners, Online Copy The brief: To create copy for Samsung's monthly Try It, Do It challenge.  The challenge theme was Capture Your Colour and entrants were asked to photograph their favourite colour to be in with a chance to win. The copy needed to work for both Samsung Members and non-members.  Copy needed to be created for: Banners Push notifications A landing page Social media post and story Email copy  The result: On-brand copy was created for Samsung's online and social presence for Samsung's May Try It, Do It competition.  A colourful competition needed a vibrant CTA - "Share your colour" works perfectly! Discover more here.
Articles for Microsoft

Articles for Microsoft

I worked with a global marketing agency to create an article and script a video for Microsoft. The client: Global marketing communications agency, Wunderman Thompson, on behalf of Microsoft. The brief: To promote a new video series, set to launch on International Women's Day 2022. The series showcases the role of women in manufacturing and aims to shine a spotlight on the exciting developments in the manufacturing world. My role involved: • Naming the video series• Creating an article promoting the video• Writing a script for the video trailer• Watching the existing video to decide what made the final cut The result: In spite of a very tight deadline, I came up with the name "Manufacturing the Future", created copy for the promotional article and completed any edits in just a week.  Microsoft unleashed the first in their empowering video series according to plan. Discover the article here. The client: Global marketing communications agency, Wunderman Thompson, on behalf of Microsoft. The brief: To promote a new video series, set to launch on International Women's Day 2022. The series showcases the role of women in manufacturing and aims to shine a spotlight on the exciting developments in the manufacturing world. My role involved: • Naming the video series• Creating an article promoting the video• Writing a script for the video trailer• Watching the existing video to decide what made the final cut The result: In spite of a very tight deadline, I came up with the name "Manufacturing the Future", created copy for the promotional article and completed any edits in just a week.  Microsoft unleashed the first in their empowering video series according to plan. Discover the article here. The client: Global marketing communications agency, Wunderman Thompson, on behalf of Microsoft. The brief: To promote a new video series, set to launch on International Women's Day 2022. The series showcases the role of women in manufacturing and aims to shine a spotlight on the exciting developments in the manufacturing world. My role involved: • Naming the video series• Creating an article promoting the video• Writing a script for the video trailer• Watching the existing video to decide what made the final cut The result: In spite of a very tight deadline, I came up with the name "Manufacturing the Future", created copy for the promotional article and completed any edits in just a week.  Microsoft unleashed the first in their empowering video series according to plan. Discover the article here. The client: Global marketing communications agency, Wunderman Thompson, on behalf of Microsoft. The brief: To promote a new video series, set to launch on International Women's Day 2022. The series showcases the role of women in manufacturing and aims to shine a spotlight on the exciting developments in the manufacturing world. My role involved: • Naming the video series• Creating an article promoting the video• Writing a script for the video trailer• Watching the existing video to decide what made the final cut The result: In spite of a very tight deadline, I came up with the name "Manufacturing the Future", created copy for the promotional article and completed any edits in just a week.  Microsoft unleashed the first in their empowering video series according to plan. Discover the article here. The client: Global marketing communications agency, Wunderman Thompson, on behalf of Microsoft. The brief: To promote a new video series, set to launch on International Women's Day 2022. The series showcases the role of women in manufacturing and aims to shine a spotlight on the exciting developments in the manufacturing world. My role involved: • Naming the video series• Creating an article promoting the video• Writing a script for the video trailer• Watching the existing video to decide what made the final cut The result: In spite of a very tight deadline, I came up with the name "Manufacturing the Future", created copy for the promotional article and completed any edits in just a week.  Microsoft unleashed the first in their empowering video series according to plan. Discover the article here. The client: Global marketing communications agency, Wunderman Thompson, on behalf of Microsoft. The brief: To promote a new video series, set to launch on International Women's Day 2022. The series showcases the role of women in manufacturing and aims to shine a spotlight on the exciting developments in the manufacturing world. My role involved: • Naming the video series• Creating an article promoting the video• Writing a script for the video trailer• Watching the existing video to decide what made the final cut The result: In spite of a very tight deadline, I came up with the name "Manufacturing the Future", created copy for the promotional article and completed any edits in just a week.  Microsoft unleashed the first in their empowering video series according to plan. Discover the article here. The client: Global marketing communications agency, Wunderman Thompson, on behalf of Microsoft. The brief: To promote a new video series, set to launch on International Women's Day 2022. The series showcases the role of women in manufacturing and aims to shine a spotlight on the exciting developments in the manufacturing world. My role involved: • Naming the video series• Creating an article promoting the video• Writing a script for the video trailer• Watching the existing video to decide what made the final cut The result: In spite of a very tight deadline, I came up with the name "Manufacturing the Future", created copy for the promotional article and completed any edits in just a week.  Microsoft unleashed the first in their empowering video series according to plan. Discover the article here. The client: Global marketing communications agency, Wunderman Thompson, on behalf of Microsoft The niche: Tech The brief: To promote a new video series, set to launch on International Women's Day 2022. The series showcases the role of women in manufacturing and aims to shine a spotlight on the exciting developments in the manufacturing world. My role involved: • Naming the video series• Creating an article promoting the video• Writing a script for the video trailer• Watching the existing video to decide what made the final cut The result: In spite of a very tight deadline, I came up with the name "Manufacturing the Future", created copy for the promotional article and completed any edits in just a week.  Microsoft unleashed the first in their empowering video series according to plan. Discover the article here. The client: Global marketing communications agency, Wunderman Thompson, on behalf of Microsoft The niche: Tech The brief: To promote a new video series, set to launch on International Women's Day 2022. The series showcases the role of women in manufacturing and aims to shine a spotlight on the exciting developments in the manufacturing world. My role involved: • Naming the video series• Creating an article promoting the video• Writing a script for the video trailer• Watching the existing video to decide what made the final cut The result: In spite of a very tight deadline, I came up with the name "Manufacturing the Future", created copy for the promotional article and completed any edits in just a week.  Microsoft unleashed the first in their empowering video series according to plan. Discover the article here. The client: Global marketing communications agency, Wunderman Thompson, on behalf of Microsoft The niche: Tech, manufacturing, International Women's Day 2022, Pulse article The brief: To promote a new video series, set to launch on International Women's Day 2022. The series showcases the role of women in manufacturing and aims to shine a spotlight on the exciting developments in the manufacturing world. My role involved: • Naming the video series• Creating an article promoting the video• Writing a script for the video trailer• Watching the existing video to decide what made the final cut The result: In spite of a very tight deadline, I came up with the name "Manufacturing the Future", created copy for the promotional article and completed any edits in just a week.  Microsoft unleashed the first in their empowering video series according to plan. Discover the article here. The client: Global marketing communications agency, Wunderman Thompson, on behalf of Microsoft The niche: Tech, manufacturing, International Women's Day 2022, Pulse article The brief: To promote a new video series, set to launch on International Women's Day 2022. The series showcases the role of women in manufacturing and aims to shine a spotlight on the exciting developments in the manufacturing world. My role involved: Naming the video series Creating an article promoting the video Writing a script for the video trailer Watching the existing video to decide what made the final cut Creating copy for use on Microsoft's LinkedIn The result: In spite of a very tight deadline, I came up with the name "Manufacturing the Future", created copy for the promotional article and completed any edits in just a week.  Microsoft unleashed the first in their empowering video series according to plan. Discover the article and video here. For the second video in the series, I was asked to: Create an article promoting the video Write a script for the video trailer Watch the existing video to decide what made the final cut Create copy for use on Microsoft's LinkedIn Discover the article and video here. The client: Global marketing communications agency, Wunderman Thompson, on behalf of Microsoft The niche: Tech, Manufacturing, International Women's Day 2022, Pulse Article The brief: To promote a new video series, set to launch on International Women's Day 2022. The series showcases the role of women in manufacturing and aims to shine a spotlight on the exciting developments in the manufacturing world. My role involved: Naming the video series Creating an article promoting the video Writing a script for the video trailer Watching the existing video to decide what made the final cut Creating copy for use on Microsoft's LinkedIn The result: In spite of a very tight deadline, I came up with the name "Manufacturing the Future", created copy for the promotional article and completed any edits in just a week.  Microsoft unleashed the first in their empowering video series according to plan. Discover the article and video here. For the second video in the series, I was asked to: Create an article promoting the video Write a script for the video trailer Watch the existing video to decide what made the final cut Create copy for use on Microsoft's LinkedIn Discover the article and video here.
Email marketing campaigns

Email marketing campaigns

A strategic marketing campaign can increase sales, raise awareness and promote your services - like this email campaign for Everest Home Improvements. The client: Everest Home Improvements representative The brief: To raise awareness of Everest's affordable services and generate more custom. The challenge?  The target audience was extremely wide and, in order to showcase that this was a local service, we wanted to personalise the email as much as possible. The result: I created one adaptable email body and several different introductions to be tailored to each recipient and adapted to appeal to each reader's distinct needs. Within the first week, the template resulted in a £7,000 sale.
Editing and proofreading

Editing and proofreading

Intermedia Services tasked me to work on the world's first pandemic issue of The Skye Magazine. The client: Intermedia Services The brief: Sub-edit annual magazine, The Skye Magazine. In 2020, I lead my team to create an outstanding product. Responsible for interviewing and photographing clients, putting together top-quality editorial features, proofreading articles and ensuring all deadlines were met, both by myself and by my team. The result: We created a unique pandemic issue of The Skye Magazine, available to read here. The client: Intermedia Services The brief: Sub-edit annual magazine, The Skye Magazine. In 2020, I lead my team to create an outstanding product. Responsible for interviewing and photographing clients, putting together top-quality editorial features, proofreading articles and ensuring all deadlines were met, both by myself and by my team. The result: We created a unique pandemic issue of The Skye Magazine, available to read here. The client: Intermedia Services The brief: Sub-edit annual magazine, The Skye Magazine. In 2020, I lead my team to create an outstanding product. Responsible for interviewing and photographing clients, putting together top-quality editorial features, proofreading articles and ensuring all deadlines were met, both by myself and by my team. The result: We created a unique pandemic issue of The Skye Magazine, available to read here. The client: Intermedia Services The brief: Sub-edit annual magazine, The Skye Magazine. In 2020, I lead my team to create an outstanding product. Responsible for interviewing and photographing clients, putting together top-quality editorial features, proofreading articles and ensuring all deadlines were met, both by myself and by my team. The result: We created a unique pandemic issue of The Skye Magazine, available to read here. The client: Intermedia Services The brief: Sub-edit annual magazine, The Skye Magazine. In 2020, I lead my team to create an outstanding product. Responsible for interviewing and photographing clients, putting together top-quality editorial features, proofreading articles and ensuring all deadlines were met, both by myself and by my team. The result: We created a unique pandemic issue of The Skye Magazine.  Managing Director of Intermedia Services, Fred, said: "Roz is a wonderful combination of the skilled and the inspired. Whether the project involved images or words, she always achieved tremendous results. Only the economic hammer-blow dealt to us by the pandemic caused her to be lost from my enterprise but she has achieved great things herself as we always knew she could. Anyone who’s ever worked with her will know her steely determination to achieve and that is standing her in good stead. Well done, Roz." The 2020 edition of The Skye Magazine is available to read here.
SEO web content

SEO web content

London-based SEO agency, Savvy SEO, got me on board to create copy for three different websites.  The client: SEO agency, Savvy SEO. The brief: I worked with agency owner, Sonia, to create SEO-optimised web content for three of her clients. The copy needed to contain effective keywords, without resorting to keyword stuffing. The result: I created copy for a luxury, self-catering holiday home; an artisan hot chocolate supplier and a landscape gardener, each with text optimised for search engines. Sonia said: “There is no doubt that Roz is a gifted writer. She infuses her writing with imagery that makes you feel as if you are there. Roz took my brief and ran with it, impressing my client immensely turning bland web copy into beautiful prose to entice the visitor to find out more. Nothing is too much trouble for Roz. She's professional and works to exacting and high standards. I'm hoping we can work on many more projects together.” Point Clair House Kokoa Collection Nordland Landscapes The client: SEO agency, Savvy SEO. The brief: I worked with agency owner, Sonia, to create SEO-optimised web content for three of her clients. The copy needed to contain effective keywords, without resorting to keyword stuffing. The result: I created copy for a luxury, self-catering holiday home; an artisan hot chocolate supplier and a landscape gardener, each with text optimised for search engines. Sonia said: “There is no doubt that Roz is a gifted writer. She infuses her writing with imagery that makes you feel as if you are there. Roz took my brief and ran with it, impressing my client immensely turning bland web copy into beautiful prose to entice the visitor to find out more. Nothing is too much trouble for Roz. She's professional and works to exacting and high standards. I'm hoping we can work on many more projects together.” Point Clair House Kokoa Collection Nordland Landscapes The client: SEO agency, Savvy SEO. The brief: I worked with agency owner, Sonia, to create SEO-optimised web content for three of her clients. The copy needed to contain effective keywords, without resorting to keyword stuffing. The result: I created copy for a luxury, self-catering holiday home; an artisan hot chocolate supplier and a landscape gardener, each with text optimised for search engines. Sonia said: “There is no doubt that Roz is a gifted writer. She infuses her writing with imagery that makes you feel as if you are there. Roz took my brief and ran with it, impressing my client immensely turning bland web copy into beautiful prose to entice the visitor to find out more. Nothing is too much trouble for Roz. She's professional and works to exacting and high standards. I'm hoping we can work on many more projects together.” Point Clair House Kokoa Collection Nordland Landscapes The client: SEO agency, Savvy SEO The niches: Hospitality, Food and Drink, Landscape Gardening The brief: I worked with agency owner, Sonia, to create SEO-optimised web content for three of her clients. The copy needed to contain effective keywords, without resorting to keyword stuffing. The result: I created copy for a luxury, self-catering holiday home; an artisan hot chocolate supplier and a landscape gardener, each with text optimised for search engines. Sonia said: “There is no doubt that Roz is a gifted writer. She infuses her writing with imagery that makes you feel as if you are there. Roz took my brief and ran with it, impressing my client immensely turning bland web copy into beautiful prose to entice the visitor to find out more. Nothing is too much trouble for Roz. She's professional and works to exacting and high standards. I'm hoping we can work on many more projects together.” Point Clair House Kokoa Collection Nordland Landscapes The client: Lews Castle College, University of the Highlands and Islands The niche: Education The brief: The Outer Hebrides' college had its own dedicated website - but work was needed.  I was tasked to: Create new copy, promoting the exciting college lifestyle and appealing to students from all over the world Ensure consistent language  Proofread the entire website Ensure the key messages were clear The result: I created staff biographies, researched the area and produced copy for the Subjects, Study with Us and Our Centres tabs on the website. Having stayed and worked in the Outer Hebrides, I knew first-hand what a beautiful area it is.  Making sure the islands' magic came across in the copy was very important to the client.  Therefore, we created several pages showcasing activities that could be done in the beautiful area, including Landscapes, Creative Arts and Music, Adventure and Food and Drink. Lews Castle College - University of the Highlands and Islands The client: Evoo Fresh The niche: Food & Drink The brief: My client was launching a new website for extra virgin olive oil company, Evoo Fresh.  The brief was to create web copy, including product descriptions, for each olive oil, using language in keeping with the fresh, dynamic brand. The result: Researching and interviewing were required to make sure I knew the backstory behind a number of the farms.  I also had to swot up on my knowledge of extra virgin olive oil and its health benefits.  At the end, we were able to create a fresh new website with on-brand copy. Evoo Fresh The client: SEO agency, Savvy SEO The niches: Hospitality, Food and Drink, Landscape Gardening The brief: I worked with agency owner, Sonia, to create SEO-optimised web content for three of her clients. The copy needed to contain effective keywords, without resorting to keyword stuffing. The result: I created copy for a luxury, self-catering holiday home; an artisan hot chocolate supplier and a landscape gardener, each with text optimised for search engines. Sonia said: “There is no doubt that Roz is a gifted writer. She infuses her writing with imagery that makes you feel as if you are there. Roz took my brief and ran with it, impressing my client immensely turning bland web copy into beautiful prose to entice the visitor to find out more. Nothing is too much trouble for Roz. She's professional and works to exacting and high standards. I'm hoping we can work on many more projects together.” Point Clair House Kokoa Collection Nordland Landscapes The client: Lews Castle College, University of the Highlands and Islands The niche: Education The brief: The Outer Hebrides' college had its own dedicated website - but work was needed.  I was tasked to: Create new copy, promoting the exciting college lifestyle and appealing to students from all over the world Ensure consistent language  Proofread the entire website Ensure the key messages were clear The result: I created staff biographies, researched the area and produced copy for the Subjects, Study with Us and Our Centres tabs on the website. Having stayed and worked in the Outer Hebrides, I knew first-hand what a beautiful area it is.  Making sure the islands' magic came across in the copy was very important to the client.  Therefore, we created several pages showcasing activities that could be done in the beautiful area, including Landscapes, Creative Arts and Music, Adventure and Food and Drink. Lews Castle College - University of the Highlands and Islands The client: Evoo Fresh The niche: Food and Drink The brief: My client was launching a new website for brand-new extra virgin olive oil company, Evoo Fresh.  The brief was to create web copy, including product descriptions, for each olive oil, using language in keeping with the fresh, dynamic brand. The result: Researching and interviewing were required to make sure I knew the backstory behind a number of the farms.  I also had to swot up on my knowledge of extra virgin olive oil and its health benefits.  At the end, we were able to create a fresh new website with on-brand copy. Evoo Fresh The client: SEO agency, Savvy SEO The niches: Hospitality, Food and Drink, Landscape Gardening The brief: I worked with agency owner, Sonia, to create SEO-optimised web content for three of her clients. The copy needed to contain effective keywords, without resorting to keyword stuffing. The result: I created copy for a luxury, self-catering holiday home; an artisan hot chocolate supplier and a landscape gardener, each with text optimised for search engines. Sonia said: “There is no doubt that Roz is a gifted writer. She infuses her writing with imagery that makes you feel as if you are there. Roz took my brief and ran with it, impressing my client immensely turning bland web copy into beautiful prose to entice the visitor to find out more. Nothing is too much trouble for Roz. She's professional and works to exacting and high standards. I'm hoping we can work on many more projects together.” Point Clair House Kokoa Collection Nordland Landscapes The client: Lews Castle College, University of the Highlands and Islands The niche: Education The brief: The Outer Hebrides' college had its own dedicated website - but work was needed.  I was tasked to: Create new copy, promoting the exciting college lifestyle and appealing to students from all over the world Ensure consistent language  Proofread the entire website Ensure the key messages were clear The result: I created staff biographies, researched the area and produced copy for the Subjects, Study with Us and Our Centres tabs on the website. Having stayed and worked in the Outer Hebrides, I knew first-hand what a beautiful area it is.  Making sure the islands' magic came across in the copy was very important to the client.  Therefore, we created several pages showcasing activities that could be done in the beautiful area, including Landscapes, Creative Arts and Music, Adventure and Food and Drink. Lews Castle College - University of the Highlands and Islands The client: Evoo Fresh The niche: Food and Drink, Product Descriptions The brief: My client was launching a new website for brand-new extra virgin olive oil company, Evoo Fresh.  The brief was to create web copy, including product descriptions, for each olive oil, using language in keeping with the fresh, dynamic brand. The result: Researching and interviewing were required to make sure I knew the backstory behind a number of the farms.  I also had to swot up on my knowledge of extra virgin olive oil and its health benefits.  At the end, we were able to create a fresh new website with on-brand copy. Evoo Fresh