Articles for Microsoft

The client: Global marketing communications agency, Wunderman Thompson, on behalf of Microsoft

The niche: Tech, Manufacturing, International Women's Day 2022, Pulse Article

The brief: To promote a new video series, set to launch on International Women's Day 2022.

The series showcases the role of women in manufacturing and aims to shine a spotlight on the exciting developments in the manufacturing world.

My role involved:
  • Naming the video series
  • Creating an article promoting the video
  • Writing a script for the video trailer
  • Watching the existing video to decide what made the final cut
  • Creating copy for use on Microsoft's LinkedIn
The result: In spite of a very tight deadline, I came up with the name "Manufacturing the Future", created copy for the promotional article and completed any edits in just a week.  Microsoft unleashed the first in their empowering video series according to plan.

Discover the article and video here.



For the second video in the series, I was asked to:
  • Create an article promoting the video
  • Write a script for the video trailer
  • Watch the existing video to decide what made the final cut
  • Create copy for use on Microsoft's LinkedIn
Discover the article and video here.