Email marketing campaigns

The client: Everest Home Improvements representative

The niche: Home improvements, B2C copywriting

The brief: To raise awareness of Everest's affordable services and generate more custom.

The challenge?  The target audience was extremely wide and, in order to showcase that this was a local service, we wanted to personalise the email as much as possible.

The result: I created one adaptable email body and several different introductions to be tailored to each recipient and adapted to appeal to each reader's distinct needs.

Within the first week, the template resulted in a £7,000 sale.