The client: Global marketing communications agency, Wunderman Thompson, on behalf of Lexus
The niche: B2C Copywriting, Automobiles, Cars, Direct Mail, Brochure
The brief: To write the copy for a Direct Mail promoting the All-New NX.
The headline copy was already decided, so I needed to write the body copy under each module, showcasing the luxurious interior and striking exterior of the All-New NX.
The result: The Z-fold leaflet came in a gorgeous, tactile sleeve, with striking images and design.