Email marketing for Lexus

The client: Global marketing communications agency, Wunderman Thompson, on behalf of Lexus

The niche: B2C Copywriting, Automobiles, Cars, Email Marketing, Banners



The brief: To write the copy for the Lexus Monthly Briefing, a monthly email sent out to Lexus owners.

I was required to write:

• Subject line and pre-header options
• Eyebrow copy for each module
• Description of the content 
• CTA
• Banner copy with a CTA

The result: The 44th edition of the Lexus Monthly Briefing deployed in late June.  As a car lover, I was thrilled to get the chance to work for Lexus.  

You can view the full email in your browser here.

Lexus Monthly Briefing - July



I was delighted to be asked back to write the July edition of the Lexus Monthly Briefing. 

Email marketing is a powerful way to share the latest news and invite readers to take action.  It's presented in a digestible, easy-to-read fashion.



You can view the full email in your browser here.