Web copy for Samsung

The client: Global marketing communications agency, Wunderman Thompson, on behalf of Samsung

The niche: Tech, B2C, Web Copy, Landing Page, App Copy, Banners, Online Copy

The brief: To create copy for Samsung's monthly Try It, Do It challenge.  The challenge theme was Capture Your Colour and entrants were asked to photograph their favourite colour to be in with a chance to win.

The copy needed to work for both Samsung Members and non-members.  Copy needed to be created for:
  • Banners
  • Push notifications
  • A landing page
  • Social media post and story
  • Email module copy 


The result: On-brand copy was created for Samsung's online and social presence for Samsung's May Try It, Do It competition. 

Simon Martin, Head of Copy at Wunderman Thompson, said: "I’ve never met Roz. I don’t need to.  I can tell she’s got a talent for copywriting – adapting her style to match our different clients’ needs and tone of voice.  She’s dead quick as well.  Picks things up really quickly and I can rely on her to write lovely words that are of a peculiarly high standard."




A colourful competition needed a vibrant CTA - "Share your colour" works perfectly!

Discover more here.

Try It, Do It - July


I was delighted to be asked back to write the copy for Try It, Do It - July.  This time, the theme revolved around gaming and encouraging entrants to choose a unique gamertag and photograph their inspiration for a chance to win.

As before, copy was required for the landing page, banner, in-app push, socials and email module. 

Discover more here.