I have over four bookcases, crammed to bursting with my favourite books. Ever since I was little, I've collected, devoured and loved books. Normally, I opt for fiction, but, after starting my freelance copywriting journey, I decided to do some research.
Almost from the very first page, this book changed all that. It taught me that it was perfectly acceptable to express how you feel and explained how to do so clearly and calmly.
It's a work in progress - it's simply easier for me to revert to old habits and say nothing - but I'm getting there.
What's your favourite book? Have you any recommendations? I'd love to hear all about them.
The Copywriter's Handbook by Robert W. Bly
Almost from the first day, I've had this book recommended to me. I have the fourth edition, revised to include copywriting in the digital age. It's a great starting point, covering a lot of helpful tips for just about any form of copywriting.A Self-Help Guide for Copywriters by Dan Nelken
Dry, self-deprecating humour peppered with pithy observations makes this book a fun introduction to improving your copy. I love the way this book challenged the way I think and encouraged me to push the bounds of my creativity - and I'll certainly be reading it more than once.Copywriting Is... by Andrew Boulton
I haven't started this one yet, but I follow Andrew on LinkedIn and wanted to add his book to my collection.A Woman In Your Own Right by Anne Dickson
This amazing book was recommended to me by business mentor, Jon McCulloch. I'd explained to him that my ability to communicate verbally wasn't the best, marked by a tendency to take everything literally, to react with Sheldon Cooper-like seriousness when confronted with sarcasm and generally fail to make my point if I wasn't allowed to write it down.Almost from the very first page, this book changed all that. It taught me that it was perfectly acceptable to express how you feel and explained how to do so clearly and calmly.
It's a work in progress - it's simply easier for me to revert to old habits and say nothing - but I'm getting there.
What's your favourite book? Have you any recommendations? I'd love to hear all about them.
