Week six of my stupidity

Week six of my stupidity

"It's amazing," my friend said.  "You seem to think your stomach is bigger one minute and slimmer the next." It's true.  In the same day, I can be convinced I'm fatter than ever or that my workout is really helping.   Phil says this is extremely common and that's why it's so important to track your weight and measurements.  My mind can play all kinds of tricks - but the scales don't lie.  Unless you tilt your head, of course. The Weekend I did a lot of walking on Saturday but, otherwise, had a fairly lazy weekend. I was looking forward to taking my progress photos, but I looked fatter than ever.   Day Thirty On Monday nights, I play badminton for two hours - badly!  It's lovely to see improvements in such a short time - even just little improvements in my ability to run and jump without puffing like an exhausted dog.   I've also decided (without checking with Phil at all - just going ahead doing what I think best!) to try and add in cardio sessions each day, even if that's just 20 minutes on the exercise bike.   Finding the time in between work for resistance exercises and cardio may prove tricky but I'm willing to give it a go. Day Thirty-One I felt much more motivated today.   Phil told me not to add in cardio sessions every day, so I've decided to opt for a little extra cardio on Mondays, the weekend and Thursdays.   Day Thirty-Two I wasn't able to complete the entire workout today as I hurt my arm and persisting through the resistance training just felt like a bad idea. Day Thirty-Three I hopped on the exercise bike for 20 minutes.  Cardio done and dusted! Day Thirty-Four If I had to pick a favourite between the upper and lower body workout, it would definitely be the lower body.  Maybe the cycling I was doing previously to taking on this challenge made my legs stronger or maybe my lower body is fitter than the upper body - whatever the reason, I just find it easier and, consequently, more fun! Whatever you end up doing this weekend, I hope you have a lovely time!  Tune in next week for the latest installment in the diary of my stupidity! "It's amazing," my friend said.  "You seem to think your stomach is bigger one minute and slimmer the next." It's true.  In the same day, I can be convinced I'm fatter than ever or that my workout is really helping.   Phil says this is extremely common and that's why it's so important to track your weight and measurements.  My mind can play all kinds of tricks - but the scales don't lie.  Unless you tilt your head, of course. The Weekend I did a lot of walking on Saturday but, otherwise, had a fairly lazy weekend. I was looking forward to taking my progress photos, but I looked fatter than ever.   Day Thirty We were an odd number at badminton, so I realistically only played for about one-and-a-half hours.  But I managed to do half an hour on my exercise bike so I was happy. Day Thirty-One I really put my back into the lower body workout today.  I'm now using 30LB weight bands for hamstring curls (where I lie face down on the floor and lift my legs up and down) and using 22LB dumbells for a reverse lunge (where I pop a leg back and bend my knee towards the floor and nearly fall over.)  I was very hungry afterwards so I opted for some tinned fish.  I know fish isn't everyone's cup of tea but I find it an easy way to focus on eating protein. Because I was in such a state of dismay at the weekend, Phil created a new nutrition plan for me with a reduced calorie count of 1,310.   Day Thirty-Two I wasn't able to complete the entire workout today as I hurt my arm and persisting through the resistance training just felt like a bad idea. Day Thirty-Three I hopped on the exercise bike for 20 minutes.  Cardio done and dusted! Day Thirty-Four If I had to pick a favourite between the upper and lower body workout, it would definitely be the lower body.  Maybe the cycling I was doing previously to taking on this challenge made my legs stronger or maybe my lower body is fitter than the upper body - whatever the reason, I just find it easier and, consequently, more fun! Whatever you end up doing this weekend, I hope you have a lovely time!  Tune in next week for the latest installment in the diary of my stupidity! "It's amazing," my friend said.  "You seem to think your stomach is bigger one minute and slimmer the next." It's true.  In the same day, I can be convinced I'm fatter than ever or that my workout is really helping.   Phil says this is extremely common and that's why it's so important to track your weight and measurements.  My mind can play all kinds of tricks - but the scales don't lie.  Unless you tilt your head, of course. The Weekend I did a lot of walking on Saturday but, otherwise, had a fairly lazy weekend. I was looking forward to taking my progress photos, but I looked fatter than ever.   Day Thirty We were an odd number at badminton, so I realistically only played for about one-and-a-half hours.  But I managed to do half an hour on my exercise bike so I was happy. Day Thirty-One I really put my back into the lower body workout today.  I'm now using 30LB weight bands for hamstring curls (where I lie face down on the floor and lift my legs up and down) and using 22LB dumbells for a reverse lunge (where I pop a leg back and bend my knee towards the floor and nearly fall over.)  I was very hungry afterwards so I opted for some tinned fish.  I know fish isn't everyone's cup of tea but I find it an easy way to focus on eating protein. Because I was in such a state of dismay at the weekend, Phil created a new nutrition plan for me with a reduced calorie count of 1,310.   Day Thirty-Two I completed my lower body workout today, upping the weight of the resistance bands to 30 pounds in some instances.   Day Thirty-Three I hopped on the exercise bike for 20 minutes.  Cardio done and dusted! Day Thirty-Four If I had to pick a favourite between the upper and lower body workout, it would definitely be the lower body.  Maybe the cycling I was doing previously to taking on this challenge made my legs stronger or maybe my lower body is fitter than the upper body - whatever the reason, I just find it easier and, consequently, more fun! Whatever you end up doing this weekend, I hope you have a lovely time!  Tune in next week for the latest installment in the diary of my stupidity! "It's amazing," my friend said.  "You seem to think your stomach is bigger one minute and slimmer the next." It's true.  In the same day, I can be convinced I'm fatter than ever or that my workout is really helping.   Phil says this is extremely common and that's why it's so important to track your weight and measurements.  My mind can play all kinds of tricks - but the scales don't lie.  Unless you tilt your head, of course. The Weekend I did a lot of walking on Saturday but, otherwise, had a fairly lazy weekend. I was looking forward to taking my progress photos, but I looked fatter than ever.   Day Thirty We were an odd number at badminton, so I realistically only played for about one-and-a-half hours.  But I managed to do half an hour on my exercise bike so I was happy. Day Thirty-One I really put my back into the lower body workout today.  I'm now using 30LB weight bands for hamstring curls (where I lie face down on the floor and lift my legs up and down) and using 22LB dumbells for a reverse lunge (where I pop a leg back and bend my knee towards the floor and nearly fall over.)  I was very hungry afterwards so I opted for some tinned fish.  I know fish isn't everyone's cup of tea but I find it an easy way to focus on eating protein. Because I was in such a state of dismay at the weekend, Phil created a new nutrition plan for me with a reduced calorie count of 1,310.   Day Thirty-Two I completed my lower body workout today, upping the weight of the resistance bands to 30 pounds in some instances.   Day Thirty-Three I've upped my exercise bike to 30 minutes, rather than 20.  I was finding work today particularly hard - couldn't quite get into it - and so I took half an hour out to clear my head.   Day Thirty-Four If I had to pick a favourite between the upper and lower body workout, it would definitely be the lower body.  Maybe the cycling I was doing previously to taking on this challenge made my legs stronger or maybe my lower body is fitter than the upper body - whatever the reason, I just find it easier and, consequently, more fun! Whatever you end up doing this weekend, I hope you have a lovely time!  Tune in next week for the latest installment in the diary of my stupidity!
How long does copywriting take?

How long does copywriting take?

Obviously, the answer to this question depends on multiple factors, including, but not limited to: What kind of copywriting we're talking about How much research is involved Whether or not there are any amends to make However, as busy agencies require quick turnarounds, I thought it might help if I put together some information on timings and when you can expect to receive your copy. sds
Why you should hire a freelance copywriter in 2022

Why you should hire a freelance copywriter in 2022

Every digital marketing or communications agency needs quality copy in order to position itself above its competitors.  Whether that copy is for your own website or social media, or for your clients, here are compelling reasons to hire a remote freelance copywriter in 2022. It's eco-friendly According to a recent Forbes article, 3.2 metric tons of carbon emissions and 313 gallons of gasoline are saved per remote worker each year.   In order to minimise my impact on the environment, I recently did away with my printer (can't print unnecessarily if you don't print at all!).  I'm always open to suggestions on how to make my business more eco-friendly, but I feel remote working is a strong step in the right direction. It's cost-effective I'm here when you need me.  Off the payroll when you don't.  You pay for the work I do, as and when I do it.  You also don't have to pay my tax and NI contributions. What can a remote, freelance copywriter do for your agency? sds Every digital marketing or communications agency needs quality copy in order to position itself above its competitors.  Whether that copy is for your own website or social media, or for your clients, here are compelling reasons to hire a remote freelance copywriter in 2022. It's eco-friendly According to a recent Forbes article, 3.2 metric tons of carbon emissions and 313 gallons of gasoline are saved per remote worker each year.   In order to minimise my impact on the environment, I recently did away with my printer (can't print unnecessarily if you don't print at all!).  I'm always open to suggestions on how to make my business more eco-friendly, but I feel remote working is a strong step in the right direction. It's cost-effective I'm here when you need me.  Off the payroll when you don't.  You pay for the work I do, as and when I do it.  You also don't have to pay my tax and NI contributions. A freelancer can still be a team player This is especially true when you regularly work with a particular freelancer, or permalancer.  I've been fortunate enough to have worked with an agency since November, meaning I know the individual members of the team (as well as their babies' names, their favourite holiday destinations and their pets).  Getting to know the people you're working with goes a long way to helping you understand the assignment and, ultimately, create copy that gets results. What can a remote, freelance copywriter do for your agency? sds Every digital marketing or communications agency needs quality copy in order to position itself above its competitors.  Whether that copy is for your own website or social media, or for your clients, here are compelling reasons to hire a remote freelance copywriter in 2022. It's eco-friendly According to a recent Forbes article, 3.2 metric tons of carbon emissions and 313 gallons of gasoline are saved per remote worker each year.   In order to minimise my impact on the environment, I recently did away with my printer (can't print unnecessarily if you don't print at all!).  I'm always open to suggestions on how to make my business more eco-friendly, but I feel remote working is a strong step in the right direction. It's cost-effective I'm here when you need me.  Off the payroll when you don't.  You pay for the work I do, as and when I do it.  You also don't have to pay my tax and NI contributions. A freelancer can still be a team player This is especially true when you regularly work with a particular freelancer, or permalancer.  I've been fortunate enough to have worked with an agency since November, meaning I know the individual members of the team (as well as their babies' names, their favourite holiday destinations and their pets).  Getting to know the people you're working with goes a long way to helping you understand the assignment and, ultimately, create copy that gets results. What can a remote, freelance copywriter do for your agency? sds
My favourite copywriting projects this spring

My favourite copywriting projects this spring

We're already deep in Q2 of 2022 - so it seemed like a good time to take stock of previous projects and go over some of my favourites. We're already deep in Q2 of 2022 - so it seemed like a good time to take stock of previous projects and go over some of my favourites. Samsung - web, app and social copy Samsung regularly runs competitions to get members and non-members involved.  I was delighted to write the copy promoting the May 2022 Try It, Do It competition, named Capture Your Colour.   Entrants were asked to photograph their favourite colour to be in with a chance to win. I wrote the copy for: Banners Push notifications A landing page Social media post and story Email copy You can visit the May competition's landing page here. Microsoft - Pulse article, video script and social copy We're already deep in Q2 of 2022 - so it seemed like a good time to take stock of previous projects and go over some of my favourites. Samsung - web, app and social copy Samsung regularly runs competitions to get members and non-members involved.  I was delighted to write the copy promoting the May 2022 Try It, Do It competition, named Capture Your Colour.   Entrants were asked to photograph their favourite colour to be in with a chance to win. I wrote the copy for: Banners Push notifications A landing page Social media post and story Email copy You can visit the May competition's landing page here. Microsoft - Pulse article, video script and social copy A brand-new video series was launched to shine a light on the need for diverse talent in the manufacturing world. The first episode of the new series coincided with International Women's Day.  I was delighted to help script the final video, create a script for a teaser video and write a Pulse article promoting the new series and its main points. You can view the article and first video here. I was delighted to be brought back for the second installment in the inspirational series.   I've always been fascinated by trailers - the ability to whet the viewer's appetite and stitch largely unrelated pieces of dialogue together in an exciting way has always intrigued me.  So, having the responsibility of deciding what made the final cut for the trailer was a dream come true. Just like before, I also wrote an article to accompany the video - you can viewthem both here.
The big blog of acronyms

The big blog of acronyms

When I first started copywriting with various agencies, I was overwhelmed with acronyms.  They meant absolutely nothing to me and, about ten times a day, I had to ask: "What does that mean?" Chances are, if you're working in a busy agency, you already know what they all mean.  But I have no doubt that someone, somewhere will find this blog useful.  Even that person is me, going back to check an acronym I should already know by now. ATL marketing - "ATL" stands for "Above The Line" and this refers to widespread marketing campaigns, such as television adverts. B2B copywriting - "B2B" stands for "Business to Business" and refers to any copywriting written by a business, targeted towards another business. B2C copywriting - exactly the same, except the "C" stands for consumer and the copy is targeted at consumers. BTL marketing - "BTL" stands for "Below The Line" and this refers to more targeted marketing campaigns. CTA - Call to Action.  Whether it's something like "Message me for more information" or a simple "Contact us", a CTA helps guide a customer to take action. DM marketing - "DM" stands for "Direct Mail" and this refers to marketing material that ultimately ends up delivered through the recipient's letter box. TOV - "TOV" stands for "Tone of Voice".  This usually refers to the tone of voice a business or organisation wants to convey - whether it's professional, friendly or anything in between.   TTL marketing - "TTL" stands for "Through The Line" and this approach incorporates both ATL and BTL marketing types. UX copywriting - "UX" stands for "User Experience" and is designed to make the user's experience clear and enjoyable - often this involves directing them towards the end goal. I hope this has been helpful - although I won't be giving up my day job to become a lexicographer any time soon! When I first started copywriting with various agencies, I was overwhelmed with acronyms.  They meant absolutely nothing to me and, about ten times a day, I had to ask: "What does that mean?" Chances are, if you're working in a busy agency, you already know what they all mean.  But I have no doubt that someone, somewhere will find this blog useful.  Even that person is me, going back to check an acronym I should already know by now. ATL marketing - "ATL" stands for "Above The Line" and this refers to widespread marketing campaigns, such as television adverts. B2B copywriting - "B2B" stands for "Business to Business" and refers to any copywriting written by a business, targeted towards another business. B2C copywriting - exactly the same, except the "C" stands for consumer and the copy is targeted at consumers. BTL marketing - "BTL" stands for "Below The Line" and this refers to more targeted marketing campaigns. CTA - Call to Action.  Whether it's something like "Message me for more information" or a simple "Contact us", a CTA helps guide a customer to take action. DM marketing - "DM" stands for "Direct Mail" and this refers to marketing material that ultimately ends up delivered through the recipient's letter box. PM - Project Manager. TOV - "TOV" stands for "Tone of Voice".  This usually refers to the tone of voice a business or organisation wants to convey - whether it's professional, friendly or anything in between.   TTL marketing - "TTL" stands for "Through The Line" and this approach incorporates both ATL and BTL marketing types. UX copywriting - "UX" stands for "User Experience" and is designed to make the user's experience clear and enjoyable - often this involves directing them towards the end goal. I hope this has been helpful - although I won't be giving up my day job to become a lexicographer any time soon! When I first started copywriting with various agencies, I was overwhelmed with acronyms.  They meant absolutely nothing to me and, about ten times a day, I had to ask: "What does that mean?" Chances are, if you're working in a busy agency, you already know what they all mean.  But I have no doubt that someone, somewhere will find this blog useful.  Even that person is me, going back to check an acronym I should already know by now. ATL marketing - "ATL" stands for "Above The Line" and this refers to widespread marketing campaigns, such as television adverts. B2B copywriting - "B2B" stands for "Business to Business" and refers to any copywriting written by a business, targeted towards another business. B2C copywriting - exactly the same, except the "C" stands for consumer and the copy is targeted at consumers. BTL marketing - "BTL" stands for "Below The Line" and this refers to more targeted marketing campaigns. CTA - Call to Action.  Whether it's something like "Message me for more information" or a simple "Contact us", a CTA helps guide a customer to take action. DM marketing - "DM" stands for "Direct Mail" and this refers to marketing material that ultimately ends up delivered through the recipient's letter box. PM - Project Manager. SoW - "SoW" stands for "Statement of Work."  It's a document that outlines the deliverables, pricing and time frame for a project. TOV - "TOV" stands for "Tone of Voice".  This usually refers to the tone of voice a business or organisation wants to convey - whether it's professional, friendly or anything in between.   TTL marketing - "TTL" stands for "Through The Line" and this approach incorporates both ATL and BTL marketing types. UX copywriting - "UX" stands for "User Experience" and is designed to make the user's experience clear and enjoyable - often this involves directing them towards the end goal. I hope this has been helpful - although I won't be giving up my day job to become a lexicographer any time soon! When I first started copywriting with various agencies, I was overwhelmed with acronyms.  They meant absolutely nothing to me and, about ten times a day, I had to ask: "What does that mean?" Chances are, if you're working in a busy agency, you already know what they all mean.  But I have no doubt that someone, somewhere will find this blog useful.  Even that person is me, going back to check an acronym I should already know by now. ATL marketing - "ATL" stands for "Above The Line" and this refers to widespread marketing campaigns, such as television adverts. B2B copywriting - "B2B" stands for "Business to Business" and refers to any copywriting written by a business, targeted towards another business. B2C copywriting - exactly the same, except the "C" stands for consumer and the copy is targeted at consumers. BTL marketing - "BTL" stands for "Below The Line" and this refers to more targeted marketing campaigns. CTA - Call to Action.  Whether it's something like "Message me for more information" or a simple "Contact us", a CTA helps guide a customer to take action. DM marketing - "DM" stands for "Direct Mail" and this refers to marketing material that ultimately ends up delivered through the recipient's letter box. PM - Project Manager. SaaS - Software as a Service.   SoW - "SoW" stands for "Statement of Work."  It's a document that outlines the deliverables, pricing and time frame for a project. TOV - "TOV" stands for "Tone of Voice".  This usually refers to the tone of voice a business or organisation wants to convey - whether it's professional, friendly or anything in between.   TTL marketing - "TTL" stands for "Through The Line" and this approach incorporates both ATL and BTL marketing types. UX copywriting - "UX" stands for "User Experience" and is designed to make the user's experience clear and enjoyable - often this involves directing them towards the end goal. I hope this has been helpful - although I won't be giving up my day job to become a lexicographer any time soon! When I first started copywriting with various agencies, I was overwhelmed with acronyms.  They meant absolutely nothing to me and, about ten times a day, I had to ask: "What does that mean?" Chances are, if you're working in a busy agency, you already know what they all mean.  But I have no doubt that someone, somewhere will find this blog useful.  Even that person is me, going back to check an acronym I should already know by now. AM - Account Manager. ATL marketing - "ATL" stands for "Above The Line" and this refers to widespread marketing campaigns, such as television adverts. B2B copywriting - "B2B" stands for "Business to Business" and refers to any copywriting written by a business, targeted towards another business. B2C copywriting - exactly the same, except the "C" stands for consumer and the copy is targeted at consumers. BTL marketing - "BTL" stands for "Below The Line" and this refers to more targeted marketing campaigns. CTA - Call to Action.  Whether it's something like "Message me for more information" or a simple "Contact us", a CTA helps guide a customer to take action. DM marketing - "DM" stands for "Direct Mail" and this refers to marketing material that ultimately ends up delivered through the recipient's letter box. PM - Project Manager. SaaS - Software as a Service.   SoW - "SoW" stands for "Statement of Work."  It's a document that outlines the deliverables, pricing and time frame for a project. TOV - "TOV" stands for "Tone of Voice".  This usually refers to the tone of voice a business or organisation wants to convey - whether it's professional, friendly or anything in between.   TTL marketing - "TTL" stands for "Through The Line" and this approach incorporates both ATL and BTL marketing types. UX copywriting - "UX" stands for "User Experience" and is designed to make the user's experience clear and enjoyable - often this involves directing them towards the end goal. I hope this has been helpful - although I won't be giving up my day job to become a lexicographer any time soon! When I first started copywriting with various agencies, I was overwhelmed with acronyms.  They meant absolutely nothing to me and, about ten times a day, I had to ask: "What does that mean?" Chances are, if you're working in a busy agency, you already know what they all mean.  But I have no doubt that someone, somewhere will find this blog useful.  Even that person is me, going back to check an acronym I should already know by now. AM - Account Manager. ATL marketing - "ATL" stands for "Above The Line" and this refers to widespread marketing campaigns, such as television adverts. B2B copywriting - "B2B" stands for "Business to Business" and refers to any copywriting written by a business, targeted towards another business. B2C copywriting - exactly the same, except the "C" stands for consumer and the copy is targeted at consumers. BTL marketing - "BTL" stands for "Below The Line" and this refers to more targeted marketing campaigns. CTA - Call to Action.  Whether it's something like "Message me for more information" or a simple "Contact us", a CTA helps guide a customer to take action. CX - Customer Experience. DM marketing - "DM" stands for "Direct Mail" and this refers to marketing material that ultimately ends up delivered through the recipient's letter box. PM - Project Manager. SaaS - Software as a Service.   SoW - "SoW" stands for "Statement of Work."  It's a document that outlines the deliverables, pricing and time frame for a project. TOV - "TOV" stands for "Tone of Voice".  This usually refers to the tone of voice a business or organisation wants to convey - whether it's professional, friendly or anything in between.   TTL marketing - "TTL" stands for "Through The Line" and this approach incorporates both ATL and BTL marketing types. UX copywriting - "UX" stands for "User Experience" and is designed to make the user's experience clear and enjoyable - often this involves directing them towards the end goal. I hope this has been helpful - although I won't be giving up my day job to become a lexicographer any time soon!