Copywriting for Isle of Skye businesses

The Isle of Skye is home to thousands of diverse and dynamic business owners.  From artists to coffee roasters, gin distillers to cake makers, wedding photographers to jewellery makers and everything in between, the island is inhabited by talented individuals - many of whom are juggling their business with another job and numerous other commitments.  So, at the end of a long, hard day, the last thing they want to do is sit down to the headache-inducing task of figuring out what to say about their business and how to say it.

That's where copywriting comes in.  (If you're like me five years ago and didn't know what copywriting meant: copy=words, writing=writing, copywriting=writing words for advertising.)  

And, if your mind immediately goes straight to billboards and TV adverts, you might be surprised to learn that copywriting covers a whole lot more than that...

Copywriting for Isle of Skye businesses

Your web content, social media posts, blog posts, wording on your signs, text on your leaflets, phrasing on the menus in your restaurant, product descriptions, printing on your labels and packaging are all made up of copy.

Get it right and your customers will be left with a good impression of who you are, what you do and how you want to be perceived.  

Copy is everywhere - and, in order to maximise your business' potential, it needs to work hard.  Here are five ways a copywriter can help you in your business - without breaking the bank.

You'll get more time

Chances are: you started your business to follow your passion - whether that's for cooking up delicious meals or for getting creative with paint and canvas.  Unfortunately, owning a business comes with a lot of admin, including writing - so freeing up time not only gives you more opportunities to pursue what you love, it also helps you avoid tasks you don't enjoy that I really do!

You'll get an outside perspective

Sometimes, when a business or venture is very specialised, terms that made complete sense to you might leave potential customers baffled.  Someone unrelated to your business can come in and ask: "What does this mean?" and then translate that into jargon-free words that won't leave customers scratching their heads.  

You can get more than just good words

A copywriter can also help you decide on a tone of voice for your company, and then ensure that language and style infiltrate all of your wording - keeping things uniform and easily identifiable as "your" voice.  I've written extensively about tone of voice guidelines for agencies here, but the principles apply to businesses as well.  

You can get help how you need it

Let's say you quite like writing.  Maybe you've done a rather neat job of creating your own web content, if you do say so yourself.  But maybe you want an extra pair of eyes to catch any typos that Grammarly, Grandma and Gordon down the road might have missed when you asked them to take a look.  Many copywriters also offer editing and proofreading services and can help identify any small tweaks that could make your writing even better.  

You'll get local help

I'm based on the Isle of Skye and, while I work with clients all over the world, it's nice to be able to chat face to face.  It also helps to be familiar with the island's selling points and unique features and how they tie in to your business.  

Want words that will leave your customers with the right impression?  You know how to contact me.  (And if you don't know how to contact me, the contact page is just here.  Scroll to the bottom and send me an interesting message.)