My favourite copywriting projects this summer

As you can tell from the photograph above, it's been a wet summer so far.

I've been snug indoors, working on some very interesting projects.

Lexus - email marketing newsletters

Every month, Lexus shares a newsletter updating their customers and interested parties about anything exciting that's happened.

I was delighted to be asked to write the copy for the June and July editions of the Lexus Monthly Briefing.

You can view the June email in your browser here.

You can view the July email in your browser here.

Microsoft - article and finalised video script

I was delighted to work on the third installment of Microsoft's Manufacturing the Future video series.  

Each new video is introduced via a Microsoft Pulse article.  My job is to write this article and come up with a final script for the video and a script for a short trailer.

For the article, I wanted to create a new kind of intro - a really attention-grabbing one. So, I opted to use a quote from the video as the very first line of the article - something we hadn't done before.

Discover the article and video here.

Samsung - web, app and social copy

Samsung regularly runs competitions to get members and non-members involved. I was delighted to write the copy promoting the July 2022 Try It, Do It competition, celebrating gamers' creativity and encouraging them to come up with a unique gamertag to win a prize. 

I wrote the copy for:
  • Banners
  • Push notifications
  • A landing page
  • Social media post and story
  • Email copy

You can visit the July competition's landing page here.

Lexus - Direct Mail marketing

This luxury Direct Mail for Lexus was actually written well before the summer.  However, the lovely team at Wunderman Thompson sent me the final version in July so I'm counting it as among my favourite projects this summer.

The Direct Mail was created to promote the All-New NX and was a delight to work on.

Microsoft - landing page

I worked with leading agency, Wunderman Thompson, to create a landing page promoting Microsoft Azure.  The landing page needed copy for four headlines and descriptions outlining the benefits.

Visit the landing page here.

Paradiso - web copy edit and rewrite

I worked with London-based agency, Light and Motion, to edit and rewrite the copy for the Paradiso Mountain Club & Restaurant website.

The Switzerland-based venue already had copy for the winter version of its website. However, this needed to be edited and, in some cases, entirely rewritten to suit the relaxed summer ambience.

Working closely with Light and Motion and the lovely team at Paradiso, we created copy full of atmosphere, removing all winter references and rewriting to suit the summer menu, activities, weather and transport. You can view the website here.

What's next?

Getting to do the work that I love in the place I grew up in is something I never take for granted.  I know exactly how fortunate I am and, even on less than good days, I appreciate the opportunities I've been given so much.

Do you want help with one of your agency's copywriting projects?  Send me a message using the contact form - I'd love to hear from you.