Hello! I’m Roz, a freelance copywriter based on the Isle of Skye in Scotland.
I often get asked about my services, what’s involved in being a copywriter and where I’m based, so I thought this blog would help answer some of my frequently asked questions and serve as an introduction.
Who am I?
My name is Roz and I’ve been a writer since I could scribble. I specialise in working with digital and creative marketing agencies. Over the years, I've written for clients such as NatWest, Shell, Virgin Media UK, Lexus, Samsung, Microsoft, Coutts and Specsavers. I’ve also photographed and reported on HRH Prince Charles, Sir Rod Stewart and Amy Macdonald. You can see my favourite projects over on my portfolio.
Where am I?
I’m fairly sure I wouldn’t be half the writer I am if I wasn’t surrounded by beauty. I love working from home, with views of the Cuillins (admittedly you have to lean out the window and crane your neck at an impossible angle, but they are there!), gorse-clad hillsides and the occasional flock of sheep wandering through the cul-de-sac.
What do I do?
So, what does a copywriter actually do? I get asked that question a lot.
Essentially: Copy = Text
Copy + Writing = Text created especially for the purposes of selling.
As you can imagine, that includes a wide variety of possibilities. That tagline on the back of your juice? That’s copywriting. The label on your jacket? Copywriting. Web content? Blog posts? Social media posts? All copywriting.
Here’s a breakdown of the work I do:
Web content writing. Whether it's writing from scratch or auditing existing content, I've helped agencies create SEO websites for all manner of businesses. A typical website includes Home, About, Services and Contact pages, often with product descriptions and a Blog.
Biographies. The About page is arguably the most important page of a website. I’ve created biographies that showcase my clients’ unique personalities and introduce them to their clients virtually. Biographies don’t just have to be included in web content - I can also create profiles for LinkedIn and Google My Business.
Press release writing. I regularly worked with local salmon farm company, Organic Sea Harvest, to craft press releases that share their big news with the world. Press releases are a fantastic way of getting the word out there and, with my skills as a former journalist, I know exactly how to create a press release the media will love.
Proofreading. When I was much younger, my mum sent me out with a shopping list and I came back with the list proofread and corrected – and probably about half the shopping! I find myself mentally correcting just about any piece of text. I've worked with agencies to proofread and sense check all manner of text, from health and safety inductions to emails and everything in between. They don't call me Eagle-Eyed Roz for nothing!
Articles. Whether you’re looking for editorial content or want an article for use in a magazine or newspaper, I can help out. In 2020, I was sub-editor of The Skye Magazine, creating articles and photography for use in the glossy annual magazine. More recently, I created an article for Microsoft Pulse.
Blog posts. Regular blog posts are vital for SEO and for keeping site visitors updated with what’s happening in your world or your clients' world. I can give you one less thing to worry about, creating SEO-optimised blog posts that capture tone of voice.
Email marketing campaigns. I've written multiple marketing emails for the likes of Samsung, Lexus and Microsoft - as well as conversation ads designed for LinkedIn.
What don’t I do?
I don’t take on every client. I carefully select the people who are going to be the best fit for me and my business. I specialise in working with creative or marketing agencies and help them create copy that gets results for their clients.
I also only write about subjects that I’m interested in and want to support. I’ve written a more in-depth blog about what I won’t write about, but the main subjects I avoid are:
Subjects that require specialist expertise, including:
- Finance/insurance/accounts/bitcoin
- Health/pharmaceutical
- Religion/spiritual
Subjects that don’t align with what I want my brand to support, such as:
- Gambling
- Tobacco/smoking
- Animal cruelty/exploitation/hunting
Who have I written for?
I’ve worked with agencies to create copy for Shell, BT, Unilever, Toyota, Samsung, Virgin Money UK, Lexus, Microsoft, Specsavers, plus the University of the Highlands and Islands, as well as smaller businesses and individuals. To get a good idea of my experience, check out my portfolio.
What do people say about my copywriting?
"I’ve never met Roz. I don’t need to. I can tell she’s got a talent for copywriting – adapting her style to match our different clients’ needs and tone of voice. She’s dead quick as well. Picks things up really quickly and I can rely on her to write lovely words that are of a peculiarly high standard."
— Simon Martin, Head of Copy at Wunderman Thompson.
“There is no doubt that Roz is a gifted writer.
She infuses her writing with imagery that makes you feel as if you are there.
Roz took my brief and ran with it, impressing my client immensely turning bland web copy into beautiful prose to entice the visitor to find out more.
Nothing is too much trouble for Roz.
She’s professional and works to exacting and high standards. I’m hoping we can work on many more projects together.”
— Sonia Rosenblatt - Savvy SEO
“Roz, you are worth your weight in gold.
I cannot recommend you highly enough.
The copywriting work that you undertook for our website is fantastic.
From me asking for help on LinkedIn, you were the only one of many responses where you took an interest in our business and found out what we wanted to achieve in our project that enabled us to trust you to complete the work you did.
Indeed, you didn’t mind doing four drafts until we both felt we had got the message over that we wanted to.”
— Sean Wright - Cumbria Tech
“It’s very rare for me to be impressed.
I have woken to a dull morning and then I started to read the document and WOW! I love it and it put a smile on my face and all of a sudden, it’s not dull any more.
This writer is truly talented and love what she has created adding all the everyday details I have missed.
I think this has made me realise for the first time it’s worth spending the money for good words.”
— Kal - Point Clair House
If you want to hear more lovely things people have said, you can check out my testimonials here.
How do people hire me?
The first step is to send me a message with a little information about what you’re looking for. If we’re a good fit for each other, I’ll send you a quote for the project. Quotes are valid for 28 days and include research/consultation on your project, your first draft, up to two rounds of edits based on your feedback and final proofreading. If you’re happy to go ahead, we can take it from there.
What do I do when I'm not copywriting?
When I’m not copywriting, I’m usually driving my car, or fixing my car! I also love reading, exploring and cuddling my cat, Rascal. I’ve also started playing badminton again after a six-year hiatus - it’s amazing how rusty I am!
Isle of Skye Copywriting
Interested in a service that isn’t listed? I’d love to hear from you anyway - chances are if I can’t help, I can recommend someone who can.
I’m fortunate to be a copywriter in Scotland, yet work with amazing clients worldwide. I’ve worked with wonderful people as far away as India and as close as the Isle of Lewis. Wherever you are, let’s work together and let the magic of Skye help me create copy that gets results.
