My favourite copywriting projects this spring

We're already deep in Q2 of 2022 - so it seemed like a good time to take stock of previous projects and go over some of my favourites.

Samsung - web, app and social copy

Samsung regularly runs competitions to get members and non-members involved.  I was delighted to write the copy promoting the May 2022 Try It, Do It competition, named Capture Your Colour.  

Entrants were asked to photograph their favourite colour to be in with a chance to win.

I wrote the copy for:
  • Banners
  • Push notifications
  • A landing page
  • Social media post and story
  • Email copy
You can visit the May competition's landing page here.

Microsoft - Pulse article, video script and social copy

A brand-new video series was launched to shine a light on the need for diverse talent in the manufacturing world.

The first episode of the new series coincided with International Women's Day.  I was delighted to help script the final video, create a script for a teaser video and write a Pulse article promoting the new series and its main points.

You can view the article and first video here.

I was delighted to be brought back for the second installment in the inspirational series.  

I've always been fascinated by trailers - the ability to whet the viewer's appetite and stitch largely unrelated pieces of dialogue together in an exciting way has always intrigued me.  So, having the responsibility of deciding what made the final cut for the trailer was a dream come true.

Just like before, I also wrote an article to accompany the video - you can viewthem both here.

Do you want my help with one of your agency's copywriting projects?  Send me a message using the contact form - I'd love to hear from you.