Why you should hire a freelance copywriter in 2022

Why you should hire a freelance copywriter in 2022

Every digital marketing or communications agency needs quality copy in order to position itself above its competitors.  Whether that copy is for your own website or social media, or for your clients, here are compelling reasons to hire a remote freelance copywriter in 2022. It's eco-friendly According to a recent Forbes article, 3.2 metric tons of carbon emissions and 313 gallons of gasoline are saved per remote worker each year.   In order to minimise my impact on the environment, I recently did away with my printer (can't print unnecessarily if you don't print at all!).  I'm always open to suggestions on how to make my business more eco-friendly, but I feel remote working is a strong step in the right direction. It's cost-effective I'm here when you need me.  Off the payroll when you don't.  You pay for the work I do, as and when I do it.  You also don't have to pay my tax and NI contributions. What can a remote, freelance copywriter do for your agency? sds Every digital marketing or communications agency needs quality copy in order to position itself above its competitors.  Whether that copy is for your own website or social media, or for your clients, here are compelling reasons to hire a remote freelance copywriter in 2022. It's eco-friendly According to a recent Forbes article, 3.2 metric tons of carbon emissions and 313 gallons of gasoline are saved per remote worker each year.   In order to minimise my impact on the environment, I recently did away with my printer (can't print unnecessarily if you don't print at all!).  I'm always open to suggestions on how to make my business more eco-friendly, but I feel remote working is a strong step in the right direction. It's cost-effective I'm here when you need me.  Off the payroll when you don't.  You pay for the work I do, as and when I do it.  You also don't have to pay my tax and NI contributions. A freelancer can still be a team player This is especially true when you regularly work with a particular freelancer, or permalancer.  I've been fortunate enough to have worked with an agency since November, meaning I know the individual members of the team (as well as their babies' names, their favourite holiday destinations and their pets).  Getting to know the people you're working with goes a long way to helping you understand the assignment and, ultimately, create copy that gets results. What can a remote, freelance copywriter do for your agency? sds Every digital marketing or communications agency needs quality copy in order to position itself above its competitors.  Whether that copy is for your own website or social media, or for your clients, here are compelling reasons to hire a remote freelance copywriter in 2022. It's eco-friendly According to a recent Forbes article, 3.2 metric tons of carbon emissions and 313 gallons of gasoline are saved per remote worker each year.   In order to minimise my impact on the environment, I recently did away with my printer (can't print unnecessarily if you don't print at all!).  I'm always open to suggestions on how to make my business more eco-friendly, but I feel remote working is a strong step in the right direction. It's cost-effective I'm here when you need me.  Off the payroll when you don't.  You pay for the work I do, as and when I do it.  You also don't have to pay my tax and NI contributions. A freelancer can still be a team player This is especially true when you regularly work with a particular freelancer, or permalancer.  I've been fortunate enough to have worked with an agency since November, meaning I know the individual members of the team (as well as their babies' names, their favourite holiday destinations and their pets).  Getting to know the people you're working with goes a long way to helping you understand the assignment and, ultimately, create copy that gets results. What can a remote, freelance copywriter do for your agency? sds
The big blog of acronyms

The big blog of acronyms

When I first started copywriting with various agencies, I was overwhelmed with acronyms.  They meant absolutely nothing to me and, about ten times a day, I had to ask: "What does that mean?" Chances are, if you're working in a busy agency, you already know what they all mean.  But I have no doubt that someone, somewhere will find this blog useful.  Even that person is me, going back to check an acronym I should already know by now. ATL marketing - "ATL" stands for "Above The Line" and this refers to widespread marketing campaigns, such as television adverts. B2B copywriting - "B2B" stands for "Business to Business" and refers to any copywriting written by a business, targeted towards another business. B2C copywriting - exactly the same, except the "C" stands for consumer and the copy is targeted at consumers. BTL marketing - "BTL" stands for "Below The Line" and this refers to more targeted marketing campaigns. CTA - Call to Action.  Whether it's something like "Message me for more information" or a simple "Contact us", a CTA helps guide a customer to take action. DM marketing - "DM" stands for "Direct Mail" and this refers to marketing material that ultimately ends up delivered through the recipient's letter box. TOV - "TOV" stands for "Tone of Voice".  This usually refers to the tone of voice a business or organisation wants to convey - whether it's professional, friendly or anything in between.   TTL marketing - "TTL" stands for "Through The Line" and this approach incorporates both ATL and BTL marketing types. UX copywriting - "UX" stands for "User Experience" and is designed to make the user's experience clear and enjoyable - often this involves directing them towards the end goal. I hope this has been helpful - although I won't be giving up my day job to become a lexicographer any time soon! When I first started copywriting with various agencies, I was overwhelmed with acronyms.  They meant absolutely nothing to me and, about ten times a day, I had to ask: "What does that mean?" Chances are, if you're working in a busy agency, you already know what they all mean.  But I have no doubt that someone, somewhere will find this blog useful.  Even that person is me, going back to check an acronym I should already know by now. ATL marketing - "ATL" stands for "Above The Line" and this refers to widespread marketing campaigns, such as television adverts. B2B copywriting - "B2B" stands for "Business to Business" and refers to any copywriting written by a business, targeted towards another business. B2C copywriting - exactly the same, except the "C" stands for consumer and the copy is targeted at consumers. BTL marketing - "BTL" stands for "Below The Line" and this refers to more targeted marketing campaigns. CTA - Call to Action.  Whether it's something like "Message me for more information" or a simple "Contact us", a CTA helps guide a customer to take action. DM marketing - "DM" stands for "Direct Mail" and this refers to marketing material that ultimately ends up delivered through the recipient's letter box. PM - Project Manager. TOV - "TOV" stands for "Tone of Voice".  This usually refers to the tone of voice a business or organisation wants to convey - whether it's professional, friendly or anything in between.   TTL marketing - "TTL" stands for "Through The Line" and this approach incorporates both ATL and BTL marketing types. UX copywriting - "UX" stands for "User Experience" and is designed to make the user's experience clear and enjoyable - often this involves directing them towards the end goal. I hope this has been helpful - although I won't be giving up my day job to become a lexicographer any time soon! When I first started copywriting with various agencies, I was overwhelmed with acronyms.  They meant absolutely nothing to me and, about ten times a day, I had to ask: "What does that mean?" Chances are, if you're working in a busy agency, you already know what they all mean.  But I have no doubt that someone, somewhere will find this blog useful.  Even that person is me, going back to check an acronym I should already know by now. ATL marketing - "ATL" stands for "Above The Line" and this refers to widespread marketing campaigns, such as television adverts. B2B copywriting - "B2B" stands for "Business to Business" and refers to any copywriting written by a business, targeted towards another business. B2C copywriting - exactly the same, except the "C" stands for consumer and the copy is targeted at consumers. BTL marketing - "BTL" stands for "Below The Line" and this refers to more targeted marketing campaigns. CTA - Call to Action.  Whether it's something like "Message me for more information" or a simple "Contact us", a CTA helps guide a customer to take action. DM marketing - "DM" stands for "Direct Mail" and this refers to marketing material that ultimately ends up delivered through the recipient's letter box. PM - Project Manager. SoW - "SoW" stands for "Statement of Work."  It's a document that outlines the deliverables, pricing and time frame for a project. TOV - "TOV" stands for "Tone of Voice".  This usually refers to the tone of voice a business or organisation wants to convey - whether it's professional, friendly or anything in between.   TTL marketing - "TTL" stands for "Through The Line" and this approach incorporates both ATL and BTL marketing types. UX copywriting - "UX" stands for "User Experience" and is designed to make the user's experience clear and enjoyable - often this involves directing them towards the end goal. I hope this has been helpful - although I won't be giving up my day job to become a lexicographer any time soon! When I first started copywriting with various agencies, I was overwhelmed with acronyms.  They meant absolutely nothing to me and, about ten times a day, I had to ask: "What does that mean?" Chances are, if you're working in a busy agency, you already know what they all mean.  But I have no doubt that someone, somewhere will find this blog useful.  Even that person is me, going back to check an acronym I should already know by now. ATL marketing - "ATL" stands for "Above The Line" and this refers to widespread marketing campaigns, such as television adverts. B2B copywriting - "B2B" stands for "Business to Business" and refers to any copywriting written by a business, targeted towards another business. B2C copywriting - exactly the same, except the "C" stands for consumer and the copy is targeted at consumers. BTL marketing - "BTL" stands for "Below The Line" and this refers to more targeted marketing campaigns. CTA - Call to Action.  Whether it's something like "Message me for more information" or a simple "Contact us", a CTA helps guide a customer to take action. DM marketing - "DM" stands for "Direct Mail" and this refers to marketing material that ultimately ends up delivered through the recipient's letter box. PM - Project Manager. SaaS - Software as a Service.   SoW - "SoW" stands for "Statement of Work."  It's a document that outlines the deliverables, pricing and time frame for a project. TOV - "TOV" stands for "Tone of Voice".  This usually refers to the tone of voice a business or organisation wants to convey - whether it's professional, friendly or anything in between.   TTL marketing - "TTL" stands for "Through The Line" and this approach incorporates both ATL and BTL marketing types. UX copywriting - "UX" stands for "User Experience" and is designed to make the user's experience clear and enjoyable - often this involves directing them towards the end goal. I hope this has been helpful - although I won't be giving up my day job to become a lexicographer any time soon! When I first started copywriting with various agencies, I was overwhelmed with acronyms.  They meant absolutely nothing to me and, about ten times a day, I had to ask: "What does that mean?" Chances are, if you're working in a busy agency, you already know what they all mean.  But I have no doubt that someone, somewhere will find this blog useful.  Even that person is me, going back to check an acronym I should already know by now. AM - Account Manager. ATL marketing - "ATL" stands for "Above The Line" and this refers to widespread marketing campaigns, such as television adverts. B2B copywriting - "B2B" stands for "Business to Business" and refers to any copywriting written by a business, targeted towards another business. B2C copywriting - exactly the same, except the "C" stands for consumer and the copy is targeted at consumers. BTL marketing - "BTL" stands for "Below The Line" and this refers to more targeted marketing campaigns. CTA - Call to Action.  Whether it's something like "Message me for more information" or a simple "Contact us", a CTA helps guide a customer to take action. DM marketing - "DM" stands for "Direct Mail" and this refers to marketing material that ultimately ends up delivered through the recipient's letter box. PM - Project Manager. SaaS - Software as a Service.   SoW - "SoW" stands for "Statement of Work."  It's a document that outlines the deliverables, pricing and time frame for a project. TOV - "TOV" stands for "Tone of Voice".  This usually refers to the tone of voice a business or organisation wants to convey - whether it's professional, friendly or anything in between.   TTL marketing - "TTL" stands for "Through The Line" and this approach incorporates both ATL and BTL marketing types. UX copywriting - "UX" stands for "User Experience" and is designed to make the user's experience clear and enjoyable - often this involves directing them towards the end goal. I hope this has been helpful - although I won't be giving up my day job to become a lexicographer any time soon! When I first started copywriting with various agencies, I was overwhelmed with acronyms.  They meant absolutely nothing to me and, about ten times a day, I had to ask: "What does that mean?" Chances are, if you're working in a busy agency, you already know what they all mean.  But I have no doubt that someone, somewhere will find this blog useful.  Even that person is me, going back to check an acronym I should already know by now. AM - Account Manager. ATL marketing - "ATL" stands for "Above The Line" and this refers to widespread marketing campaigns, such as television adverts. B2B copywriting - "B2B" stands for "Business to Business" and refers to any copywriting written by a business, targeted towards another business. B2C copywriting - exactly the same, except the "C" stands for consumer and the copy is targeted at consumers. BTL marketing - "BTL" stands for "Below The Line" and this refers to more targeted marketing campaigns. CTA - Call to Action.  Whether it's something like "Message me for more information" or a simple "Contact us", a CTA helps guide a customer to take action. CX - Customer Experience. DM marketing - "DM" stands for "Direct Mail" and this refers to marketing material that ultimately ends up delivered through the recipient's letter box. PM - Project Manager. SaaS - Software as a Service.   SoW - "SoW" stands for "Statement of Work."  It's a document that outlines the deliverables, pricing and time frame for a project. TOV - "TOV" stands for "Tone of Voice".  This usually refers to the tone of voice a business or organisation wants to convey - whether it's professional, friendly or anything in between.   TTL marketing - "TTL" stands for "Through The Line" and this approach incorporates both ATL and BTL marketing types. UX copywriting - "UX" stands for "User Experience" and is designed to make the user's experience clear and enjoyable - often this involves directing them towards the end goal. I hope this has been helpful - although I won't be giving up my day job to become a lexicographer any time soon!
Living on the Isle of Skye

Living on the Isle of Skye

Arguments and counter-arguments on the pros and cons of remote working have saturated LinkedIn lately. I've been working remotely since I was about seventeen.  The company I worked for was based in Stornoway on the Isle of Lewis and I lived on the Isle of Skye.  Monthly office trips were required the week before print deadlines, but, otherwise, I could usually be found at my desk on a remote peninsula in Skye. Arguments and counter-arguments on the pros and cons of remote working have saturated LinkedIn lately. I've been working remotely since I was about seventeen.  The company I worked for was based in Stornoway on the Isle of Lewis and I lived on the Isle of Skye.  Monthly office trips were required the week before print deadlines, but, otherwise, I could usually be found at my desk on a remote peninsula in Skye. Because I'm so far away from most of the agencies I want to work with, I can only accept remote copy work.  Here's a little glimpse into why the Isle of Skye is such an amazing and inspirational place to live and work. This is the tranquil view from Portree's main car park, down in Bayfield.   Arguments and counter-arguments on the pros and cons of remote working have saturated LinkedIn lately. I've been working remotely since I was about seventeen.  The company I worked for was based in Stornoway on the Isle of Lewis and I lived on the Isle of Skye.  Monthly office trips were required the week before print deadlines, but, otherwise, I could usually be found at my desk on a remote peninsula in Skye. Because I'm so far away from most of the agencies I want to work with, I can only accept remote copy work.  Here's a little glimpse into why the Isle of Skye is such an amazing and inspirational place to live and work. This is the tranquil view from Portree's main car park, down in Bayfield.   The last few weeks have been absolutely gorgeous and, whether I'm out on a walk or reading on my garden bench in the sun, I always feel much happier when the weather is sunny. sds Arguments and counter-arguments on the pros and cons of remote working have saturated LinkedIn lately. I've been working remotely since I was about seventeen.  The company I worked for was based in Stornoway on the Isle of Lewis and I lived on the Isle of Skye.  Monthly office trips were required the week before print deadlines, but, otherwise, I could usually be found at my desk on a remote peninsula in Skye. Because I'm so far away from most of the agencies I want to work with, I can only accept remote copy work.  Here's a little glimpse into why the Isle of Skye is such an amazing and inspirational place to live and work. This is the tranquil view from Portree's main car park, down in Bayfield.  Isn't it lovely? The last few weeks have been absolutely gorgeous and, whether I'm out on a walk or reading on my garden bench in the sun, I always feel much happier when the weather is sunny. My favourite walks I'm definitely not one of those incredibly active people who love nothing more than bagging Munros.  I look on in admiration as they scale the Cuillins with ease. Gentle walks are much more my speed and, preferably, walks around Portree, which is the area I live. I'm definitely a beach person - if you can plonk me on the sand with a book, I'm happy.   I also love walking round the Scorrybreac loop.  I start this walk just beside the famous Cuillin Hills Hotel and walk as far as I feel, often diverting onto the shoreline to look for crabs and shells.   sds Arguments and counter-arguments on the pros and cons of remote working have saturated LinkedIn lately. I've been working remotely since I was about seventeen.  The company I worked for was based in Stornoway on the Isle of Lewis and I lived on the Isle of Skye.  Monthly office trips were required the week before print deadlines, but, otherwise, I could usually be found at my desk on a remote peninsula in Skye. Because I'm so far away from most of the agencies I want to work with, I can only accept remote copy work.  Here's a little glimpse into why the Isle of Skye is such an amazing and inspirational place to live and work. This is the tranquil view from Portree's main car park, down in Bayfield.  Isn't it lovely? The last few weeks have been absolutely gorgeous and, whether I'm out on a walk or reading on my garden bench in the sun, I always feel much happier when the weather is sunny. My favourite walks I'm definitely not one of those incredibly active people who love nothing more than bagging Munros.  I look on in admiration as they scale the Cuillins with ease. Gentle walks are much more my speed and, preferably, walks around Portree, which is the area I live. I'm definitely a beach person - if you can plonk me on the sand with a book, I'm happy.   I also love walking around the Scorrybreac loop.  I start this walk just beside the famous Cuillin Hills Hotel and walk as far as I feel, often diverting onto the shoreline to look for crabs and shells.   My favourite places It's fair to say the weather on Skye isn't all that great.  So, a lot of my favourite places to go are indoors. When I want a little peace and quiet, without my phone distracting me, I love the local library.  Being surrounded by books always gives me an incredible sense of peace.   If I want food and WiFi, I'll usually go to local favourite, The Red Brick Cafe.  The WiFi is blisteringly fast, which means it's a brilliant place to go when you want a cinnamon latte and a place to do a little work.   sds Arguments and counter-arguments on the pros and cons of remote working have saturated LinkedIn lately. I've been working remotely since I was about seventeen.  The company I worked for was based in Stornoway on the Isle of Lewis and I lived on the Isle of Skye.  Monthly office trips were required the week before print deadlines, but, otherwise, I could usually be found at my desk on a remote peninsula in Skye. Because I'm so far away from most of the agencies I want to work with, I can only accept remote copy work.  Here's a little glimpse into why the Isle of Skye is such an amazing and inspirational place to live and work. This is the tranquil view from Portree's main car park, down in Bayfield.  Isn't it lovely? The last few weeks have been absolutely gorgeous and, whether I'm out on a walk or reading on my garden bench in the sun, I always feel much happier when the weather is sunny. My favourite walks I'm definitely not one of those incredibly active people who love nothing more than bagging Munros.  I look on in admiration as they scale the Cuillins with ease. Gentle walks are much more my speed and, preferably, walks around Portree, which is the area I live. I'm definitely a beach person - if you can plonk me on the sand with a book, I'm happy.   I also love walking around the Scorrybreac loop.  I start this walk just beside the famous Cuillin Hills Hotel and walk as far as I feel, often diverting onto the shoreline to look for crabs and shells.   My favourite places It's fair to say the weather on Skye isn't all that great.  So, a lot of my favourite places to go are indoors. When I want a little peace and quiet, without my phone distracting me, I love the local library.  Being surrounded by books always gives me an incredible sense of peace.   If I want food and WiFi, I'll usually go to local favourite, The Red Brick Cafe.  The WiFi is blisteringly fast, which means it's a brilliant place to go when you want a cinnamon latte and a place to do a little work.   My office I work from my desk, which affords me an excellent view of the kitchen and the cat-clawed sofa.  I also have inspirational posters up, including pictures of Audrey Hepburn, Taylor Swift and old pictures from magazines.  I also have my Jersey CI calendar up on the wall. My circumstances mean I'll probably never see the inside of your beautiful office - but I can still produce top-quality work for you.
Week five of my stupidity

Week five of my stupidity

I'm pretty sure I measured myself incorrectly.  I tied myself up with my own measuring tape and one thigh came out three inches bigger than the other, while the calf on that leg was an inch smaller than the other leg.  Either I'm very lop-sided or I simply can't measure! Scales, however, proved much easier.  I now weigh in at a satisfying 62 kilos, down on last week's weight.    The Weekend I did a lot of walking on Saturday but, otherwise, had a fairly lazy weekend.    Day Twenty-Three On Monday nights, I play badminton for two hours - badly!  It's lovely to see improvements in such a short time - even just little improvements in my ability to run and jump without puffing like an exhausted dog.   Day Twenty-Four Phil told me to always start with the hardest exercises firsts, so I decided to switch the order of my workout round and start with my half planks.  It didn't help!   Day Twenty-Five I don't know what it is about the last few Wednesdays but they've been extra long and tiring.  I worked until 7:30pm and really didn't feel like doing anything.  I forced myself to work through the exercise routine and then, to clear my head, went for a long walk outside - well away from screens! Day Twenty-Six 20-minutes on the bike and that's me done.   Day Twenty-Seven A good day at work and a great exercise routine, followed by a nice shower, leaves me all ready for my Friday night takeaway and, hopefully, a relaxing start to the weekend. I'm pretty sure I measured myself incorrectly.  I tied myself up with my own measuring tape and one thigh came out three inches bigger than the other, while the calf on that leg was an inch smaller than the other leg.  Either I'm very lop-sided or I simply can't measure! Scales, however, proved much easier.  I now weigh in at a satisfying 62 kilos, down on last week's weight.    The Weekend I did a lot of walking on Saturday but, otherwise, had a fairly lazy weekend.    Day Twenty-Three On Monday nights, I play badminton for two hours - badly!  It's lovely to see improvements in such a short time - even just little improvements in my ability to run and jump without puffing like an exhausted dog.   I've also decided (without checking with Phil at all - just going ahead doing what I think best!) to try and add in cardio sessions each day, even if that's just 20 minutes on the exercise bike.   Finding the time in between work for resistance exercises and cardio may prove tricky but I'm willing to give it a go. Day Twenty-Four Phil told me to always start with the hardest exercises firsts, so I decided to switch the order of my workout round and start with my half planks.  It didn't help!   Day Twenty-Five I don't know what it is about the last few Wednesdays but they've been extra long and tiring.  I worked until 7:30pm and really didn't feel like doing anything.  I forced myself to work through the exercise routine and then, to clear my head, went for a long walk outside - well away from screens! Day Twenty-Six 20-minutes on the bike and that's me done.   Day Twenty-Seven A good day at work and a great exercise routine, followed by a nice shower, leaves me all ready for my Friday night takeaway and, hopefully, a relaxing start to the weekend. I'm pretty sure I measured myself incorrectly.  I tied myself up with my own measuring tape and one thigh came out three inches bigger than the other, while the calf on that leg was an inch smaller than the other leg.  Either I'm very lop-sided or I simply can't measure! Scales, however, proved much easier.  I now weigh in at a satisfying 62 kilos, down on last week's weight.    The Weekend I did a lot of walking on Saturday but, otherwise, had a fairly lazy weekend.    Day Twenty-Three On Monday nights, I play badminton for two hours - badly!  It's lovely to see improvements in such a short time - even just little improvements in my ability to run and jump without puffing like an exhausted dog.   I've also decided (without checking with Phil at all - just going ahead doing what I think best!) to try and add in cardio sessions each day, even if that's just 20 minutes on the exercise bike.   Finding the time in between work for resistance exercises and cardio may prove tricky but I'm willing to give it a go. Day Twenty-Four I felt much more motivated today.   Phil told me not to add in cardio sessions every day, so I've decided to opt for a little extra cardio on Mondays, the weekend and Thursdays.   Day Twenty-Five I don't know what it is about the last few Wednesdays but they've been extra long and tiring.  I worked until 7:30pm and really didn't feel like doing anything.  I forced myself to work through the exercise routine and then, to clear my head, went for a long walk outside - well away from screens! Day Twenty-Six 20-minutes on the bike and that's me done.   Day Twenty-Seven A good day at work and a great exercise routine, followed by a nice shower, leaves me all ready for my Friday night takeaway and, hopefully, a relaxing start to the weekend. I'm pretty sure I measured myself incorrectly.  I tied myself up with my own measuring tape and one thigh came out three inches bigger than the other, while the calf on that leg was an inch smaller than the other leg.  Either I'm very lop-sided or I simply can't measure! Scales, however, proved much easier.  I now weigh in at a satisfying 62 kilos, down on last week's weight.    The Weekend I did a lot of walking on Saturday but, otherwise, had a fairly lazy weekend.    Day Twenty-Three On Monday nights, I play badminton for two hours - badly!  It's lovely to see improvements in such a short time - even just little improvements in my ability to run and jump without puffing like an exhausted dog.   I've also decided (without checking with Phil at all - just going ahead doing what I think best!) to try and add in cardio sessions each day, even if that's just 20 minutes on the exercise bike.   Finding the time in between work for resistance exercises and cardio may prove tricky but I'm willing to give it a go. Day Twenty-Four I felt much more motivated today.   Phil told me not to add in cardio sessions every day, so I've decided to opt for a little extra cardio on Mondays, the weekend and Thursdays.   Day Twenty-Five I wasn't able to complete the entire workout today as I hurt my arm and persisting through the resistance training just felt like a bad idea. Day Twenty-Six I hopped on the exercise bike for 20 minutes.  Cardio done and dusted! Day Twenty-Seven If I had to pick a favourite between the upper and lower body workout, it would definitely be the lower body.  Maybe the cycling I was doing previously to taking on this challenge made my legs stronger or maybe my lower body is fitter than the upper body - whatever the reason, I just find it easier and, consequently, more fun! I'm pretty sure I measured myself incorrectly.  I tied myself up with my own measuring tape and one thigh came out three inches bigger than the other, while the calf on that leg was an inch smaller than the other leg.  Either I'm very lop-sided or I simply can't measure! Scales, however, proved much easier.  I now weigh in at a satisfying 62 kilos, down on last week's weight.    The Weekend I did a lot of walking on Saturday but, otherwise, had a fairly lazy weekend.    Day Twenty-Three On Monday nights, I play badminton for two hours - badly!  It's lovely to see improvements in such a short time - even just little improvements in my ability to run and jump without puffing like an exhausted dog.   I've also decided (without checking with Phil at all - just going ahead doing what I think best!) to try and add in cardio sessions each day, even if that's just 20 minutes on the exercise bike.   Finding the time in between work for resistance exercises and cardio may prove tricky but I'm willing to give it a go. Day Twenty-Four I felt much more motivated today.   Phil told me not to add in cardio sessions every day, so I've decided to opt for a little extra cardio on Mondays, the weekend and Thursdays.   Day Twenty-Five I wasn't able to complete the entire workout today as I hurt my arm and persisting through the resistance training just felt like a bad idea. Day Twenty-Six I hopped on the exercise bike for 20 minutes.  Cardio done and dusted! Day Twenty-Seven If I had to pick a favourite between the upper and lower body workout, it would definitely be the lower body.  Maybe the cycling I was doing previously to taking on this challenge made my legs stronger or maybe my lower body is fitter than the upper body - whatever the reason, I just find it easier and, consequently, more fun! Whatever you end up doing this weekend, I hope you have a lovely time!  Tune in next week for the latest installment in the diary of my stupidity! I'm pretty sure I measured myself incorrectly.  I tied myself up with my own measuring tape and one thigh came out three inches bigger than the other, while the calf on that leg was an inch smaller than the other leg.  Either I'm very lop-sided or I simply can't measure! Scales, however, proved much easier.  I now weigh in at a satisfying 62 kilos, down on last week's weight.    The Weekend I did a lot of walking on Saturday but, otherwise, had a fairly lazy weekend.    Day Twenty-Three On Monday nights, I play badminton for two hours - badly!  It's lovely to see improvements in such a short time - even just little improvements in my ability to run and jump without puffing like an exhausted dog.   I've also decided (without checking with Phil at all - just going ahead doing what I think best!) to try and add in cardio sessions each day, even if that's just 20 minutes on the exercise bike.   Finding the time in between work for resistance exercises and cardio may prove tricky but I'm willing to give it a go. Day Twenty-Four I felt much more motivated today.   Phil told me not to add in cardio sessions every day, so I've decided to opt for a little extra cardio on Mondays, the weekend and Thursdays.   Day Twenty-Five I wasn't able to complete the entire workout today as I hurt my arm and persisting through the resistance training just felt like a bad idea. Day Twenty-Six I hopped on the exercise bike for 20 minutes.  Cardio done and dusted! Day Twenty-Seven If I had to pick a favourite between the upper and lower body workout, it would definitely be the lower body.  Maybe the cycling I was doing previously to taking on this challenge made my legs stronger or maybe my lower body is fitter than the upper body - whatever the reason, I just find it easier and, consequently, more fun! Whatever you end up doing this weekend, I hope you have a lovely time!  Tune in next week for the latest installment in the diary of my stupidity!
Week four of my stupidity

Week four of my stupidity

When I initially spoke to Phil, he asked me about my relationship with food.   Hint: it's not a good relationship. Growing up, food had an almost god-like status in my house.  Wasted food was a crime punishable by severe lectures.  Opening milk when there was milk already open, food that didn't get used or disliking certain kinds of food would all get you into severe trouble.   Because food was so revered, I hated it.  Later in life, I'd be known to go all day without food.  I told people it was because I forgot to eat and because I was too busy writing.  Sometimes that was true.  Sometimes I even believed it was the whole truth.  But it was't. The real truth is it made me feel strong if I could go without food.  It had been given such importance growing up and, if I didn't need it, then surely that was a good thing.   None of this was healthy - and I knew it.  I took steps to get a healthier view of food and, sometimes, I even open two milk bottles at once.  Because I can.   The Weekend Every weekend, Phil asks his clients to complete a weekly check-in.  It's a good chance to think about how you've done over the past week and note any positive changes. Day Sixteen Another bank holiday = no badminton, so I did 20 minutes of cardio on my exercise bike instead.  Nice and easy! Day Seventeen Everything just felt easier on Tuesday.  I powered through my lower body workout and even added 25 pound bands instead of the 20 pound ones I usually use. Day Eighteen I don't know what it is about the last few Wednesdays but they've been extra long and tiring.  I went from thinking I would have a quiet week to being all booked up.  When your schedule is busy, it feels so tempting - and so easy - to postpone training until tomorrow.  I was determined not to do that and made a start at 4:30.  The beauty of Phil's exercise regimen is you can work it around your schedule.  I definitely felt a pleasant twinge in my muscles afterwards but, honestly, it was a welcome escape from staring at the screen.  Day Nineteen 20-minutes on the bike and that's me done.   Day Twenty For many months now, my little treat to myself is a takeaway.  I used to be able to eat what I wanted, when I wanted.  And, thanks to Phil, I can still do that.  Just about.  As long as I'm careful not to exceed my calorie count.   So, I'll end the week with a rather delicious carton of salt and pepper chips and a plate of sticky ribs in barbecue sauce.  Yum! When I initially spoke to Phil, he asked me about my relationship with food.   Hint: it's not a good relationship. Growing up, food had an almost god-like status in my house.  Wasted food was a crime punishable by severe lectures.  Opening milk when there was milk already open, food that didn't get used or disliking certain kinds of food would all get you into severe trouble.   Because food was so revered, I hated it.  Later in life, I'd be known to go all day without food.  I told people it was because I forgot to eat and because I was too busy writing.  Sometimes that was true.  Sometimes I even believed it was the whole truth.  But it was't. The real truth is it made me feel strong if I could go without food.  It had been given such importance growing up and, if I didn't need it, then surely that was a good thing.   None of this was healthy - and I knew it.  I took steps to get a healthier view of food and, sometimes, I even open two milk bottles at once.  Because I can.   The Weekend Every weekend, Phil asks his clients to complete a weekly check-in.  It's a good chance to think about how you've done over the past week and note any positive changes. I wasn't happy with what I'd done over the weekend.  I exceeded my calorie count on Friday and spent most of Saturday not eating to "make up for it."   Sunday was spent more normally, making sure I had three regular meals and went for a long walk - which I know is what you're meant to do every single day.   Day Sixteen Another bank holiday = no badminton, so I did 20 minutes of cardio on my exercise bike instead.  Nice and easy! Day Seventeen Everything just felt easier on Tuesday.  I powered through my lower body workout and even added 25 pound bands instead of the 20 pound ones I usually use. Day Eighteen I don't know what it is about the last few Wednesdays but they've been extra long and tiring.  I went from thinking I would have a quiet week to being all booked up.  When your schedule is busy, it feels so tempting - and so easy - to postpone training until tomorrow.  I was determined not to do that and made a start at 4:30.  The beauty of Phil's exercise regimen is you can work it around your schedule.  I definitely felt a pleasant twinge in my muscles afterwards but, honestly, it was a welcome escape from staring at the screen.  Day Nineteen 20-minutes on the bike and that's me done.   Day Twenty For many months now, my little treat to myself is a takeaway.  I used to be able to eat what I wanted, when I wanted.  And, thanks to Phil, I can still do that.  Just about.  As long as I'm careful not to exceed my calorie count.   So, I'll end the week with a rather delicious carton of salt and pepper chips and a plate of sticky ribs in barbecue sauce.  Yum! When I initially spoke to Phil, he asked me about my relationship with food.   Hint: it's not a good relationship. Growing up, food had an almost god-like status in my house.  Wasted food was a crime punishable by severe lectures.  Opening milk when there was milk already open, food that didn't get used or disliking certain kinds of food would all get you into severe trouble.   Because food was so revered, I hated it.  Later in life, I'd be known to go all day without food.  I told people it was because I forgot to eat and because I was too busy writing.  Sometimes that was true.  Sometimes I even believed it was the whole truth.  But it was't. The real truth is it made me feel strong if I could go without food.  It had been given such importance growing up and, if I didn't need it, then surely that was a good thing.   None of this was healthy - and I knew it.  I took steps to get a healthier view of food and, sometimes, I even open two milk bottles at once.  Because I can.   The Weekend Every weekend, Phil asks his clients to complete a weekly check-in.  It's a good chance to think about how you've done over the past week and note any positive changes. I wasn't happy with what I'd done over the weekend.  I exceeded my calorie count on Friday and spent most of Saturday not eating to "make up for it."   Sunday was spent more normally, making sure I had three regular meals and went for a long walk - which I know is what you're meant to do every single day.   Day Sixteen Another bank holiday = no badminton, so I did 20 minutes of cardio on my exercise bike instead.  Nice and easy!  I also went on a walk for one-and-a-half hours. Day Seventeen Phil told me to always start with the hardest exercises firsts, so I decided to switch the order of my workout round and start with my half planks.  It didn't help!   Day Eighteen I don't know what it is about the last few Wednesdays but they've been extra long and tiring.  I went from thinking I would have a quiet week to being all booked up.  When your schedule is busy, it feels so tempting - and so easy - to postpone training until tomorrow.  I was determined not to do that and made a start at 4:30.  The beauty of Phil's exercise regimen is you can work it around your schedule.  I definitely felt a pleasant twinge in my muscles afterwards but, honestly, it was a welcome escape from staring at the screen.  Day Nineteen 20-minutes on the bike and that's me done.   Day Twenty For many months now, my little treat to myself is a takeaway.  I used to be able to eat what I wanted, when I wanted.  And, thanks to Phil, I can still do that.  Just about.  As long as I'm careful not to exceed my calorie count.   So, I'll end the week with a rather delicious carton of salt and pepper chips and a plate of sticky ribs in barbecue sauce.  Yum! When I initially spoke to Phil, he asked me about my relationship with food.   Hint: it's not a good relationship. Growing up, food had an almost god-like status in my house.  Wasted food was a crime punishable by severe lectures.  Opening milk when there was milk already open, food that didn't get used or disliking certain kinds of food would all get you into severe trouble.   Because food was so revered, I hated it.  Later in life, I'd be known to go all day without food.  I told people it was because I forgot to eat and because I was too busy writing.  Sometimes that was true.  Sometimes I even believed it was the whole truth.  But it wasn't. The real truth is it made me feel strong if I could go without food.  It had been given such importance growing up and, if I didn't need it, then surely that was a good thing.   None of this was healthy - and I knew it.  I took steps to get a healthier view of food and, sometimes, I even open two milk bottles at once.  Because I can.   The Weekend Every weekend, Phil asks his clients to complete a weekly check-in.  It's a good chance to think about how you've done over the past week and note any positive changes. I wasn't happy with what I'd done over the weekend.  I exceeded my calorie count on Friday and spent most of Saturday not eating to "make up for it."   Sunday was spent more normally, making sure I had three regular meals and went for a long walk - which I know is what you're meant to do every single day.   Day Sixteen Another bank holiday = no badminton, so I did 20 minutes of cardio on my exercise bike instead.  Nice and easy!  I also went on a walk for one-and-a-half hours. Day Seventeen Phil told me to always start with the hardest exercises firsts, so I decided to switch the order of my workout round and start with my half planks.  It didn't help!   Day Eighteen I don't know what it is about the last few Wednesdays but they've been extra long and tiring.  I worked until 7:30pm and really didn't feel like doing anything.  I forced myself to work through the exercise routine and then, to clear my head, went for a long walk outside - well away from screens! Day Nineteen 20-minutes on the bike and that's me done.   Day Twenty For many months now, my little treat to myself is a takeaway.  I used to be able to eat what I wanted, when I wanted.  And, thanks to Phil, I can still do that.  Just about.  As long as I'm careful not to exceed my calorie count.   So, I'll end the week with a rather delicious carton of salt and pepper chips and a plate of sticky ribs in barbecue sauce.  Yum!