Week seven of my stupidity

Week seven of my stupidity

Last weekend, I sat on the bathroom floor and cried.   I'd just done my makeup, going for a rather snazzy dark eyeshadow.  That and the freshly applied mascara dribbled down my cheeks like jet black tears.   Progress seemed to have halted and, me being me, this only made me more determined to try harder, eat less, exercise more, do better, get better, etc., etc. The Weekend I did a lot of walking on Saturday but, otherwise, had a fairly lazy weekend. I was looking forward to taking my progress photos, but I looked fatter than ever.   Day Thirty On Monday nights, I play badminton for two hours - badly!  It's lovely to see improvements in such a short time - even just little improvements in my ability to run and jump without puffing like an exhausted dog.   I've also decided (without checking with Phil at all - just going ahead doing what I think best!) to try and add in cardio sessions each day, even if that's just 20 minutes on the exercise bike.   Finding the time in between work for resistance exercises and cardio may prove tricky but I'm willing to give it a go. Day Thirty-One I felt much more motivated today.   Phil told me not to add in cardio sessions every day, so I've decided to opt for a little extra cardio on Mondays, the weekend and Thursdays.   Day Thirty-Two I wasn't able to complete the entire workout today as I hurt my arm and persisting through the resistance training just felt like a bad idea. Day Thirty-Three I hopped on the exercise bike for 20 minutes.  Cardio done and dusted! Day Thirty-Four If I had to pick a favourite between the upper and lower body workout, it would definitely be the lower body.  Maybe the cycling I was doing previously to taking on this challenge made my legs stronger or maybe my lower body is fitter than the upper body - whatever the reason, I just find it easier and, consequently, more fun! Whatever you end up doing this weekend, I hope you have a lovely time!  Tune in next week for the latest installment in the diary of my stupidity! Last weekend, I sat on the bathroom floor and cried.   I'd just done my makeup, going for a rather snazzy dark eyeshadow.  That and the freshly applied mascara dribbled down my cheeks like jet black tears.   Progress seemed to have halted and, me being me, this only made me more determined to try harder, eat less, exercise more, do better, get better, etc., etc. The Weekend I did a lot of walking on Saturday but, otherwise, had a fairly lazy weekend. I was looking forward to taking my progress photos, but I looked fatter than ever.   Day Thirty-Seven On Monday nights, I play badminton for two hours - badly!  It's lovely to see improvements in such a short time - even just little improvements in my ability to run and jump without puffing like an exhausted dog.   I've also decided (without checking with Phil at all - just going ahead doing what I think best!) to try and add in cardio sessions each day, even if that's just 20 minutes on the exercise bike.   Finding the time in between work for resistance exercises and cardio may prove tricky but I'm willing to give it a go. Day Thirty-Eight I felt much more motivated today.   Phil told me not to add in cardio sessions every day, so I've decided to opt for a little extra cardio on Mondays, the weekend and Thursdays.   Day Thirty-Nine I wasn't able to complete the entire workout today as I hurt my arm and persisting through the resistance training just felt like a bad idea. Day Forty I hopped on the exercise bike for 20 minutes.  Cardio done and dusted! Day Forty-One If I had to pick a favourite between the upper and lower body workout, it would definitely be the lower body.  Maybe the cycling I was doing previously to taking on this challenge made my legs stronger or maybe my lower body is fitter than the upper body - whatever the reason, I just find it easier and, consequently, more fun! Whatever you end up doing this weekend, I hope you have a lovely time!  Tune in next week for the latest installment in the diary of my stupidity! Last weekend, I sat on the bathroom floor and cried.   I'd just done my makeup, going for a rather snazzy dark eyeshadow.  That and the freshly applied mascara dribbled down my cheeks like jet black tears.   Progress seemed to have halted and, me being me, this only made me more determined to try harder, eat less, exercise more, do better, get better, etc., etc. The Weekend I did half an hour on my exercise bike on Saturday and then only twenty minutes on Sunday. After weighing myself, I found I'd put the four pounds I lost right back on.  I was disheartened, but I discovered I could military press (with my right arm) my 22LB dumbell.  So, I'm telling myself that weight gain is muscle, but I'll keep a strict eye on it.  Day Thirty-Seven On Monday nights, I play badminton for two hours - badly!  It's lovely to see improvements in such a short time - even just little improvements in my ability to run and jump without puffing like an exhausted dog.   I've also decided (without checking with Phil at all - just going ahead doing what I think best!) to try and add in cardio sessions each day, even if that's just 20 minutes on the exercise bike.   Finding the time in between work for resistance exercises and cardio may prove tricky but I'm willing to give it a go. Day Thirty-Eight I felt much more motivated today.   Phil told me not to add in cardio sessions every day, so I've decided to opt for a little extra cardio on Mondays, the weekend and Thursdays.   Day Thirty-Nine I wasn't able to complete the entire workout today as I hurt my arm and persisting through the resistance training just felt like a bad idea. Day Forty I hopped on the exercise bike for 20 minutes.  Cardio done and dusted! Day Forty-One If I had to pick a favourite between the upper and lower body workout, it would definitely be the lower body.  Maybe the cycling I was doing previously to taking on this challenge made my legs stronger or maybe my lower body is fitter than the upper body - whatever the reason, I just find it easier and, consequently, more fun! Whatever you end up doing this weekend, I hope you have a lovely time!  Tune in next week for the latest installment in the diary of my stupidity! Last weekend, I sat on the bathroom floor and cried.   I'd just done my makeup, going for a rather snazzy dark eyeshadow.  That and the freshly applied mascara dribbled down my cheeks like jet black tears.   Progress seemed to have halted and, me being me, this only made me more determined to try harder, eat less, exercise more, do better, get better, etc., etc. The Weekend I did half an hour on my exercise bike on Saturday and then only twenty minutes on Sunday. After weighing myself, I found I'd put the four pounds I lost right back on.  I was disheartened, but I discovered I could military press (with my right arm) my 22LB dumbell.  So, I'm telling myself that weight gain is muscle, but I'll keep a strict eye on it.  Day Thirty-Seven Discovered I can now military press 22LBs with both arms!  I also managed 30 minutes on my exercise bike.   Monday exercise is always easiest since I get to play badminton in the evening for about two hours.  It's a surprisingly effective workout - but it doesn't feel like one. Day Thirty-Eight I felt much more motivated today.   Phil told me not to add in cardio sessions every day, so I've decided to opt for a little extra cardio on Mondays, the weekend and Thursdays.   Day Thirty-Nine I wasn't able to complete the entire workout today as I hurt my arm and persisting through the resistance training just felt like a bad idea. Day Forty I hopped on the exercise bike for 20 minutes.  Cardio done and dusted! Day Forty-One If I had to pick a favourite between the upper and lower body workout, it would definitely be the lower body.  Maybe the cycling I was doing previously to taking on this challenge made my legs stronger or maybe my lower body is fitter than the upper body - whatever the reason, I just find it easier and, consequently, more fun! Whatever you end up doing this weekend, I hope you have a lovely time!  Tune in next week for the latest installment in the diary of my stupidity! Last weekend, I sat on the bathroom floor and cried.   I'd just done my makeup, going for a rather snazzy dark eyeshadow.  That and the freshly applied mascara dribbled down my cheeks like jet black tears.   Progress seemed to have halted and, me being me, this only made me more determined to try harder, eat less, exercise more, do better, get better, etc., etc. The Weekend I did half an hour on my exercise bike on Saturday and then only twenty minutes on Sunday. After weighing myself, I found I'd put the four pounds I lost right back on.  I was disheartened, but I discovered I could military press (with my right arm) my 22LB dumbell.  So, I'm telling myself that weight gain is muscle, but I'll keep a strict eye on it.  Day Thirty-Seven Discovered I can now military press 22LBs with both arms!  I also managed 30 minutes on my exercise bike.   Monday exercise is always easiest since I get to play badminton in the evening for about two hours.  It's a surprisingly effective workout - but it doesn't feel like one.  For added benefit, I decided to walk there and back. Day Thirty-Eight I woke up more tired than when I'd gone to sleep.  The heavy, drag-yourself-through-the-day kind of tired. Phil updated my workout to make it all a little bit harder.  I dragged myself through my lower body workout. Day Thirty-Nine I wasn't able to complete the entire workout today as I hurt my arm and persisting through the resistance training just felt like a bad idea. Day Forty I hopped on the exercise bike for 20 minutes.  Cardio done and dusted! Day Forty-One If I had to pick a favourite between the upper and lower body workout, it would definitely be the lower body.  Maybe the cycling I was doing previously to taking on this challenge made my legs stronger or maybe my lower body is fitter than the upper body - whatever the reason, I just find it easier and, consequently, more fun! Whatever you end up doing this weekend, I hope you have a lovely time!  Tune in next week for the latest installment in the diary of my stupidity!
Raising the eyebrow copy

Raising the eyebrow copy

Eyebrow copy. When you Google it, there aren't many relevant results (apart from this excellent article written back in 2014 and this one written in 2018.)   There are a lot of tips on how to shape your eyebrows or choose emoticons with raised eyebrows - but that's not what we're talking about today. What is eyebrow copy? Eyebrow copy is a tiny piece of copy above a headline.  In as few words as possible, it tells the reader what the rest of the copy will be about.   Do we need eyebrow copy? Eyebrow copy isn't appropriate for every instance.  Use these keywords when your readers need context or clarity on what's coming next.  In some instances, your headline may already make it absolutely clear what's coming next with no need for eyebrow copy. If in doubt, it can help to play about with the options, adding eyebrow copy and then seeing if it works.   Many people read by skimming and having a tiny bit of copy to grab their interest can go a long way in encouraging them to read on. Why is it called eyebrow copy? Honestly, I don't know.  There's only one line, so, in my mind, calling it unibrow copy would make more sense.  My best guess is that it sits above the rest of the copy in the way an eyebrow sits above an eye? Eyebrow copy. When you Google it, there aren't many relevant results (apart from this excellent article written back in 2014 and this one written in 2018.)   There are a lot of tips on how to shape your eyebrows or choose emoticons with raised eyebrows - but that's not what we're talking about today. What is eyebrow copy? Eyebrow copy is a tiny piece of copy above a headline.  In as few words as possible, it tells the reader what the rest of the copy will be about.   For example, take a look at this screenshot from the Jaguar Land Rover website.  In certain places, they've used eyebrow copy such as "Investor Relations" to give readers context and information on what the story is about. Do we need eyebrow copy? Eyebrow copy isn't appropriate for every instance.  Use these keywords when your readers need context or clarity on what's coming next.  In some instances, your headline may already make it absolutely clear what's coming next with no need for eyebrow copy. If in doubt, it can help to play about with the options, adding eyebrow copy and then seeing if it works.   Many people read by skimming and having a tiny bit of copy to grab their interest can go a long way in encouraging them to read on. Why is it called eyebrow copy? Honestly, I don't know.  There's only one line, so, in my mind, calling it unibrow copy would make more sense.  My best guess is that it sits above the rest of the copy in the way an eyebrow sits above an eye? How do you write eyebrow copy? Eyebrow copy needs to be short and pithy.  I always recommend using as few words as possible.   If ever I'm unsure what to write, I think about an old tip my former editor gave me.  He said: "What would be your first words when telling a friend about [X, Y and Z]?"  Those first words form a powerful foundation on which to build the rest of your copy.  This applies to just about anything you need to write, in my experience. Want to fast-track the results and free yourself up to work on something else?  Speak with me about writing your eyebrow copy for you.
How long does copywriting take?

How long does copywriting take?

Obviously, the answer to this question depends on multiple factors, including, but not limited to: What kind of copywriting we're talking about How much research is involved Whether or not there are any amends to make However, as busy agencies require quick turnarounds, I thought it might help if I put together some information on timings and when you can expect to receive your copy. sds
Week six of my stupidity

Week six of my stupidity

"It's amazing," my friend said.  "You seem to think your stomach is bigger one minute and slimmer the next." It's true.  In the same day, I can be convinced I'm fatter than ever or that my workout is really helping.   Phil says this is extremely common and that's why it's so important to track your weight and measurements.  My mind can play all kinds of tricks - but the scales don't lie.  Unless you tilt your head, of course. The Weekend I did a lot of walking on Saturday but, otherwise, had a fairly lazy weekend. I was looking forward to taking my progress photos, but I looked fatter than ever.   Day Thirty On Monday nights, I play badminton for two hours - badly!  It's lovely to see improvements in such a short time - even just little improvements in my ability to run and jump without puffing like an exhausted dog.   I've also decided (without checking with Phil at all - just going ahead doing what I think best!) to try and add in cardio sessions each day, even if that's just 20 minutes on the exercise bike.   Finding the time in between work for resistance exercises and cardio may prove tricky but I'm willing to give it a go. Day Thirty-One I felt much more motivated today.   Phil told me not to add in cardio sessions every day, so I've decided to opt for a little extra cardio on Mondays, the weekend and Thursdays.   Day Thirty-Two I wasn't able to complete the entire workout today as I hurt my arm and persisting through the resistance training just felt like a bad idea. Day Thirty-Three I hopped on the exercise bike for 20 minutes.  Cardio done and dusted! Day Thirty-Four If I had to pick a favourite between the upper and lower body workout, it would definitely be the lower body.  Maybe the cycling I was doing previously to taking on this challenge made my legs stronger or maybe my lower body is fitter than the upper body - whatever the reason, I just find it easier and, consequently, more fun! Whatever you end up doing this weekend, I hope you have a lovely time!  Tune in next week for the latest installment in the diary of my stupidity! "It's amazing," my friend said.  "You seem to think your stomach is bigger one minute and slimmer the next." It's true.  In the same day, I can be convinced I'm fatter than ever or that my workout is really helping.   Phil says this is extremely common and that's why it's so important to track your weight and measurements.  My mind can play all kinds of tricks - but the scales don't lie.  Unless you tilt your head, of course. The Weekend I did a lot of walking on Saturday but, otherwise, had a fairly lazy weekend. I was looking forward to taking my progress photos, but I looked fatter than ever.   Day Thirty We were an odd number at badminton, so I realistically only played for about one-and-a-half hours.  But I managed to do half an hour on my exercise bike so I was happy. Day Thirty-One I really put my back into the lower body workout today.  I'm now using 30LB weight bands for hamstring curls (where I lie face down on the floor and lift my legs up and down) and using 22LB dumbells for a reverse lunge (where I pop a leg back and bend my knee towards the floor and nearly fall over.)  I was very hungry afterwards so I opted for some tinned fish.  I know fish isn't everyone's cup of tea but I find it an easy way to focus on eating protein. Because I was in such a state of dismay at the weekend, Phil created a new nutrition plan for me with a reduced calorie count of 1,310.   Day Thirty-Two I wasn't able to complete the entire workout today as I hurt my arm and persisting through the resistance training just felt like a bad idea. Day Thirty-Three I hopped on the exercise bike for 20 minutes.  Cardio done and dusted! Day Thirty-Four If I had to pick a favourite between the upper and lower body workout, it would definitely be the lower body.  Maybe the cycling I was doing previously to taking on this challenge made my legs stronger or maybe my lower body is fitter than the upper body - whatever the reason, I just find it easier and, consequently, more fun! Whatever you end up doing this weekend, I hope you have a lovely time!  Tune in next week for the latest installment in the diary of my stupidity! "It's amazing," my friend said.  "You seem to think your stomach is bigger one minute and slimmer the next." It's true.  In the same day, I can be convinced I'm fatter than ever or that my workout is really helping.   Phil says this is extremely common and that's why it's so important to track your weight and measurements.  My mind can play all kinds of tricks - but the scales don't lie.  Unless you tilt your head, of course. The Weekend I did a lot of walking on Saturday but, otherwise, had a fairly lazy weekend. I was looking forward to taking my progress photos, but I looked fatter than ever.   Day Thirty We were an odd number at badminton, so I realistically only played for about one-and-a-half hours.  But I managed to do half an hour on my exercise bike so I was happy. Day Thirty-One I really put my back into the lower body workout today.  I'm now using 30LB weight bands for hamstring curls (where I lie face down on the floor and lift my legs up and down) and using 22LB dumbells for a reverse lunge (where I pop a leg back and bend my knee towards the floor and nearly fall over.)  I was very hungry afterwards so I opted for some tinned fish.  I know fish isn't everyone's cup of tea but I find it an easy way to focus on eating protein. Because I was in such a state of dismay at the weekend, Phil created a new nutrition plan for me with a reduced calorie count of 1,310.   Day Thirty-Two I completed my lower body workout today, upping the weight of the resistance bands to 30 pounds in some instances.   Day Thirty-Three I hopped on the exercise bike for 20 minutes.  Cardio done and dusted! Day Thirty-Four If I had to pick a favourite between the upper and lower body workout, it would definitely be the lower body.  Maybe the cycling I was doing previously to taking on this challenge made my legs stronger or maybe my lower body is fitter than the upper body - whatever the reason, I just find it easier and, consequently, more fun! Whatever you end up doing this weekend, I hope you have a lovely time!  Tune in next week for the latest installment in the diary of my stupidity! "It's amazing," my friend said.  "You seem to think your stomach is bigger one minute and slimmer the next." It's true.  In the same day, I can be convinced I'm fatter than ever or that my workout is really helping.   Phil says this is extremely common and that's why it's so important to track your weight and measurements.  My mind can play all kinds of tricks - but the scales don't lie.  Unless you tilt your head, of course. The Weekend I did a lot of walking on Saturday but, otherwise, had a fairly lazy weekend. I was looking forward to taking my progress photos, but I looked fatter than ever.   Day Thirty We were an odd number at badminton, so I realistically only played for about one-and-a-half hours.  But I managed to do half an hour on my exercise bike so I was happy. Day Thirty-One I really put my back into the lower body workout today.  I'm now using 30LB weight bands for hamstring curls (where I lie face down on the floor and lift my legs up and down) and using 22LB dumbells for a reverse lunge (where I pop a leg back and bend my knee towards the floor and nearly fall over.)  I was very hungry afterwards so I opted for some tinned fish.  I know fish isn't everyone's cup of tea but I find it an easy way to focus on eating protein. Because I was in such a state of dismay at the weekend, Phil created a new nutrition plan for me with a reduced calorie count of 1,310.   Day Thirty-Two I completed my lower body workout today, upping the weight of the resistance bands to 30 pounds in some instances.   Day Thirty-Three I've upped my exercise bike to 30 minutes, rather than 20.  I was finding work today particularly hard - couldn't quite get into it - and so I took half an hour out to clear my head.   Day Thirty-Four If I had to pick a favourite between the upper and lower body workout, it would definitely be the lower body.  Maybe the cycling I was doing previously to taking on this challenge made my legs stronger or maybe my lower body is fitter than the upper body - whatever the reason, I just find it easier and, consequently, more fun! Whatever you end up doing this weekend, I hope you have a lovely time!  Tune in next week for the latest installment in the diary of my stupidity!
My favourite copywriting projects this spring

My favourite copywriting projects this spring

We're already deep in Q2 of 2022 - so it seemed like a good time to take stock of previous projects and go over some of my favourites. We're already deep in Q2 of 2022 - so it seemed like a good time to take stock of previous projects and go over some of my favourites. Samsung - web, app and social copy Samsung regularly runs competitions to get members and non-members involved.  I was delighted to write the copy promoting the May 2022 Try It, Do It competition, named Capture Your Colour.   Entrants were asked to photograph their favourite colour to be in with a chance to win. I wrote the copy for: Banners Push notifications A landing page Social media post and story Email copy You can visit the May competition's landing page here. Microsoft - Pulse article, video script and social copy We're already deep in Q2 of 2022 - so it seemed like a good time to take stock of previous projects and go over some of my favourites. Samsung - web, app and social copy Samsung regularly runs competitions to get members and non-members involved.  I was delighted to write the copy promoting the May 2022 Try It, Do It competition, named Capture Your Colour.   Entrants were asked to photograph their favourite colour to be in with a chance to win. I wrote the copy for: Banners Push notifications A landing page Social media post and story Email copy You can visit the May competition's landing page here. Microsoft - Pulse article, video script and social copy A brand-new video series was launched to shine a light on the need for diverse talent in the manufacturing world. The first episode of the new series coincided with International Women's Day.  I was delighted to help script the final video, create a script for a teaser video and write a Pulse article promoting the new series and its main points. You can view the article and first video here. I was delighted to be brought back for the second installment in the inspirational series.   I've always been fascinated by trailers - the ability to whet the viewer's appetite and stitch largely unrelated pieces of dialogue together in an exciting way has always intrigued me.  So, having the responsibility of deciding what made the final cut for the trailer was a dream come true. Just like before, I also wrote an article to accompany the video - you can viewthem both here.